Define and lead the strategy within the broader marketing technology ecosystem, primarily of AEM. Analyze current marketing technology systems and make recommendations for improvements or new tools that can enhance marketing automation, customer engagement, and data insights. Collaborate with marketing, IT, and content teams to integrate AEM into the overall digital marketing stack. Stay up-to-date with MarTech trends, tools, and best practices to continually evolve the organization's technology stack.
Partner with marketing, creative, and IT teams to ensure AEM is being utilized effectively to support omnichannel marketing strategies. Act as the primary liaison between marketing teams and developers to communicate business needs, campaign requirements, and personalization strategies. Drive the coordination and alignment between AEM and other customer experience platforms for an integrated digital experience.
Drive the implementation of customer experience (CX) strategies through MarTech platforms, focusing on personalized marketing, automation, and data-driven insights. Guide teams on how to maximize built-in personalization features (e.g., targeting, audience segmentation). Ensure content consistency, reusability, and efficiency across digital channels by leveraging AEM components and templates.
Manage the lifecycle from planning and implementation to ongoing governance and optimization. Establish and enforce governance models for content management and workflows, ensuring the accuracy and timeliness of content. Develop best practices, documentation, and standards for MarTech usage across the organization.
Collaborate with data analytics teams to track and analyze the performance of digital experiences. Provide insights and recommendations based on the analytics to optimize content and user experiences. Ensure that marketing campaigns and content strategies are data-driven, leveraging insights from analytics tools.
Education: Bachelor's degree in Marketing, Information Technology, Digital Strategy, or a related field. Experience: 12+ years of experience in product strategy or management, with specific expertise in AEM. 5+ years of experience handling large-scale MarTech applications. Proven track record of defining and executing MarTech product strategies with a focus on content management and digital experiences.
Skills: In-depth knowledge of Adobe Experience Manager, including its components, templates, workflows, and integrations. Strong understanding of MarTech tools and how they integrate with AEM, such as CRM, analytics, marketing automation, and customer data platforms (CDPs). Experience working with popular MarTech tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.). Excellent project management skills, with experience leading cross-functional teams. Strong problem-solving and analytical skills, with a data-driven approach to decision-making.
Certifications in relevant MarTech platforms (e.g., Adobe, Salesforce, Marketo). Experience in digital transformation and change management. Understanding of SEO, UX/UI, and front-end development principles.
Minimum Compensation: USD 48000. Maximum Compensation: USD 192000. Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role. Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees. This position is not available for independent contractors. No applications will be considered if received more than 120 days after the date of this post.
Job Identification 20787
MarTech Product Strategist - TX • Irving, TX, United States
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