Digital Marketing Manager (Marketing and Communications)

Digital Marketing Manager

The Johns Hopkins University Whiting School of Engineering is seeking a Digital Marketing Manager. This position develops and executes online strategies to enhance brand presence, drive traffic, and increase engagement across digital channels. The Digital Marketing Manager will oversee social media, email marketing, WordPress websites, and web and social analytics, while managing content calendars, and performance reporting to meet business goals.

The Digital Marketing Manager will design and lead communication efforts for a designated division, department, or center and oversee communications and marketing strategies and tactics to support strategic goals. The Digital Marketing Manager will develop and implement a comprehensive communications strategy to support the designated area's strategic priorities.

Specific Duties & Responsibilities

• Serve as the internal communications lead for a division, department or center.
• Develop an internal communications plan for the designated area's strategic plan including relevant reports, events, memos, and websites.
• Plan, create, oversee, and edit internal communications strategies to keep faculty, staff, and students informed about important initiatives, goals, and events.
• Ensure the efficiency and efficacy of communications between school leadership and faculty, staff, students, and other stakeholders.
• Follow established university branding standards in all communications.
• Liaise with members of related communication teams.
• Write clear and effective content for audiences.
• Pivot writing styles based on the format, message, audience, and purpose.
• Lead the development of a cohesive internal communications strategy that builds community and positions the designated area as a vital part of the university.
• Develop and maintain an internal communications calendar, ensuring efficient coordination of communications activities
• Manage print and digital collateral.
• Curate content from websites, social media, and news media to amplify the strategic plan across multiple platforms.
• Advise and work with the communications team to write remarks and messages for leadership.
• Plan and create templates for internal crisis communications announcements, e.g. building closures and other emergencies.
• Edit content and manage editors for internal websites and SharePoint sites.
• Contract and manage external vendors as needed.
• Interact with communications experts across the university on various issues and best practices.
• Execute strategies for cross-divisional communications efforts with other communications offices.
• Ensure consistent use of university brand standards across all projects.
• Other duties as assigned.

In addition to the duties described above

Social Media Strategy

• Working with team, develop and execute organic social media strategies across a variety of channels for the Whiting School and appropriate other products as needed.
• Utilize tools like Adobe Creative Suite/Canva to create/edit content for social channels.
• Have the knowledge and ability to produce video on their phone or work with our video resources to create product for social
• Execute paid social media strategies as needed.

Web Management

• Create, maintain and update web content on WordPress websites.
• Oversee web content managers across school to ensure best practices are being followed.
• Serve as resource for communications staff across the division for best practices.
• Coordinate with development team/vendors on theme upgrades and maintenance.
• Have basic understanding of SEO/SEM and collaborate with SEO vendor.

Digital Communications

• Oversee email platforms.
• Manage internal email lists, support management of external email lists; work with graphic design/branding team to ensure content meets guidelines.

Analytics & Reporting

• Track, analyze, and report on digital KPI's both web and social, using tools like Google Analytics and social platforms to optimize and report on performance.

Minimum Qualifications

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Experience: 5+ years in digital communications, digital marketing, social media management, or a related field.
• Communication: Excellent written and verbal communication skills for content creation and team collaboration.

Technical Qualifications or Specialized Certifications

• Demonstrated knowledge of Microsoft applications such as Word, PowerPoint, Excel, Teams, and SharePoint.
• WordPress (experience with ACF a plus), Adobe Photoshop/Premiere (or equivalents), Email Marketing Services. HTML/CSS a plus. Google Tag Manager a plus.
• Analytical Skills: Strong ability to interpret data and turn insights into actionable marketing strategies. Knowledge of dashboards, Power BI a plus
• Social Media: LinkedIn, Instagram, Facebook, X, Reddit, YouTube, TikTok and relevant platforms
• Project Management: (e.g., Asana, Trello)

Technical Skills & Expected Level of Proficiency

• Communications Planning - Intermediate
• Content Marketing - Advanced
• Crisis Communications - Intermediate
• Digital Communications - Advanced
• Editing - Advanced
• Event Planning - Advanced
• Media Monitoring and Analysis - Intermediate
• Project Management - Intermediate
• Vendor Relationship Management - Intermediate
• Writing - Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

Classified Title: Communications Associate II Job Posting Title (Working Title): Digital Marketing Manager (Marketing and Communications) Role/Level/Range: ATP/04/PE Starting Salary Range: $73,300 - $128,300 Annually (Commensurate w/exp.) Employee group: Full Time Schedule: M-F. 37.5 hrs weekly FLSA Status: Exempt Location: Hybrid/Mount Washington Campus Department name: Corporate & Global Affairs Personnel area: Whiting School of Engineering