Digital Marketing Director - Behavioral Healthcare

Digital Marketing Director - Behavioral Healthcare

Banyan Treatment Centers is seeking an execution-focused Director of Digital Marketing to lead the performance, optimization, and growth of its multi-channel marketing efforts. This role will drive patient acquisition, engagement, and brand visibility through a data-driven, ROI-focused approach across digital and traditional channels. Banyan Treatment Centers is a leading national provider of intensive treatment for individuals facing substance use and mental health disorders. Backed by TPG, one of the nation's largest private equity investors, Banyan is rapidly expanding access to high-quality, compassionate care across its national footprint and telehealth programming.

This is a high-impact leadership opportunity within a rapidly growing, PE-backed healthcare organization. As Director of Digital Marketing, you will:

• Work closely with Executive Leadership, Business Development, Admissions, and Business Intelligence to translate organizational priorities into scalable marketing strategies
• Operate as a hands-on leader who moves seamlessly from strategy to execution while building alignment across teams
• Own and scale marketing performance across a national platform
• Drive measurable growth in patient acquisition and engagement
• Partner with executive leadership to shape and execute growth strategy
• Lead a critical function that directly supports access to life-changing care

Key Responsibilities:

• Lead the development and execution of a comprehensive, performance-driven marketing strategy aligned with organizational growth objectives.
• Own and optimize all paid and organic marketing channels, including Google Ads, Meta, SEO, email, SMS, directories, and social media.
• Drive measurable improvements in patient acquisition, conversion rates, and overall marketing ROI.
• Partner cross-functionally with Business Development, Admissions, Finance, and Executive Leadership to align marketing efforts with operational and revenue goals.
• Translate data and business insights into targeted, actionable campaigns that support admissions growth.
• Establish clear reporting frameworks, analyze campaign performance, and communicate insights in a way that informs both executive decision-making and day-to-day execution.
• Manage and allocate marketing budgets with a strong focus on efficiency, accountability, and return on investment.
• Guide content and brand strategy across web, social, and email to strengthen positioning and engagement.
• Ensure brand consistency and support reputation management efforts across platforms.
• Lead and develop internal marketing team members while managing external agencies and partners as needed.
• Build scalable processes and workflows that support growth while maintaining speed, quality, and alignment across teams.

Qualifications:

• 7+ years of marketing experience, including at least 3 years in a leadership role
• 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred
• Bachelor's degree in Marketing, Communications, Business, or related field
• Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)
• Experience managing integrated marketing campaigns from strategy through execution

Competencies:

• Strong business acumen with the ability to operate effectively across functions and levels of the organization
• Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools
• Highly analytical, with the ability to translate data into clear, actionable insights
• Hands-on leadership style with a focus on execution, accountability, and team development
• Strong communication skills, with the ability to engage both executive leadership and operational teams
• Ability to operate in a fast-paced, high-growth environment with evolving priorities

If you are a results-driven marketing leader with healthcare experience and a strong track record of execution and ownership, we encourage you to apply.

Banyan Treatment Centers is an equal opportunity employer.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.