Senior Strategist, Gaming
The Senior Strategist, Gaming will be responsible for leading influencer and marketing strategy across Open World, with a focus on gaming audiences, creator ecosystems, and launch strategy.
Reporting to the SVP of Marketing, this role connects insight to execution. You will develop creator-led marketing strategies, translate player behavior into campaign direction, and help brands and game studios show up meaningfully in gaming culture. The role is client-facing you will present strategy, research, and campaign thinking to both internal teams and external partners, and contribute directly to new business development.
On any given day you'll be...
- Building influencer and creator strategies tailored to specific gaming audiences, genres, and player segments.
- Identifying the right creators and content formats based on platform behavior and gameplay dynamics.
- Shaping campaign approaches that leverage creators across launches, seasonal updates, and live-service moments.
- Developing strategies for new game launches, major updates, and key in-game events.
- Analyzing gaming audiences, creator ecosystems, and platform behavior to identify the right player segments, cultural entry points, and emerging trends.
- Using proprietary research and data to inform strategic recommendations and sharpen campaign direction.
- Presenting strategy, research, and creative approaches clearly to clients and internal teams.
- Contributing strategic thinking to pitches and new business opportunities.
- Supporting client conversations with a clear perspective, grounded in data and gaming expertise.
- Partnering with creative, campaign, and talent teams to guide strategy from concept through execution.
- Contributing to improving strategic frameworks and best practices across the organization.
Ideally, you...
- Have a genuine fluency in gaming culture not just awareness of it.
- Can move fluidly between qualitative audience insight and concrete strategic direction.
- Are comfortable presenting strategy in the room with clients and contributing to new business.
- Understand how creators actually work, and what makes creator-led campaigns succeed or fail.
You must have...
- 58 years of experience building marketing or campaign strategy in an agency, gaming, or entertainment environment.
- Strong understanding of gaming audiences, gaming culture, and player communities.
- Top notch creative ideas that set Open World apart in the creator ecosystem
- Experience working with influencer or creator-led campaigns.
- Ability to translate audience research and platform data into clear marketing strategy.
- Familiarity with creator platforms including YouTube, Twitch, TikTok, and Discord.
- Strong communication and presentation skills, including comfort in client-facing settings.
- Ability to collaborate across teams and manage multiple priorities.
Success in this role looks like...
- Influencer and creator strategies that resonate with gaming audiences and feel culturally grounded.
- Campaign ideas rooted in real player behavior, platform dynamics, and genre context.
- Research and data used effectively to support and sharpen strategic recommendations.
- Strong, clear presentations that earn trust from clients and internal teams.
- Consistent, insight-driven strategic thinking across all campaigns and pitches.
Salary Range: $100k-$120k (plus bonus) Benefits
- Medical, Dental, and Vision Insurance
- Company-paid life insurance, short term and long term disability insurance
- 401k plan with 4% company matching
- Flexible work schedule
- Unlimited PTO
- Dog-Friendly Office
- Cell Phone, and Internet Service coverage
- Team Events
Loaded Holdings, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.