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Loaded
Senior Strategist, GamingLoaded • Santa Monica, CA, United States
No longer accepting applications
Senior Strategist, Gaming

Senior Strategist, Gaming

Loaded • Santa Monica, CA, United States
17 days ago
Job type
  • Full-time
Job description

Senior Strategist, Gaming

The Senior Strategist, Gaming will be responsible for leading influencer and marketing strategy across Open World, with a focus on gaming audiences, creator ecosystems, and launch strategy.

Reporting to the SVP of Marketing, this role connects insight to execution. You will develop creator-led marketing strategies, translate player behavior into campaign direction, and help brands and game studios show up meaningfully in gaming culture. The role is client-facing you will present strategy, research, and campaign thinking to both internal teams and external partners, and contribute directly to new business development.

On any given day you'll be...

  • Building influencer and creator strategies tailored to specific gaming audiences, genres, and player segments.
  • Identifying the right creators and content formats based on platform behavior and gameplay dynamics.
  • Shaping campaign approaches that leverage creators across launches, seasonal updates, and live-service moments.
  • Developing strategies for new game launches, major updates, and key in-game events.
  • Analyzing gaming audiences, creator ecosystems, and platform behavior to identify the right player segments, cultural entry points, and emerging trends.
  • Using proprietary research and data to inform strategic recommendations and sharpen campaign direction.
  • Presenting strategy, research, and creative approaches clearly to clients and internal teams.
  • Contributing strategic thinking to pitches and new business opportunities.
  • Supporting client conversations with a clear perspective, grounded in data and gaming expertise.
  • Partnering with creative, campaign, and talent teams to guide strategy from concept through execution.
  • Contributing to improving strategic frameworks and best practices across the organization.

Ideally, you...

  • Have a genuine fluency in gaming culture not just awareness of it.
  • Can move fluidly between qualitative audience insight and concrete strategic direction.
  • Are comfortable presenting strategy in the room with clients and contributing to new business.
  • Understand how creators actually work, and what makes creator-led campaigns succeed or fail.

You must have...

  • 58 years of experience building marketing or campaign strategy in an agency, gaming, or entertainment environment.
  • Strong understanding of gaming audiences, gaming culture, and player communities.
  • Top notch creative ideas that set Open World apart in the creator ecosystem
  • Experience working with influencer or creator-led campaigns.
  • Ability to translate audience research and platform data into clear marketing strategy.
  • Familiarity with creator platforms including YouTube, Twitch, TikTok, and Discord.
  • Strong communication and presentation skills, including comfort in client-facing settings.
  • Ability to collaborate across teams and manage multiple priorities.

Success in this role looks like...

  • Influencer and creator strategies that resonate with gaming audiences and feel culturally grounded.
  • Campaign ideas rooted in real player behavior, platform dynamics, and genre context.
  • Research and data used effectively to support and sharpen strategic recommendations.
  • Strong, clear presentations that earn trust from clients and internal teams.
  • Consistent, insight-driven strategic thinking across all campaigns and pitches.

Salary Range: $100k-$120k (plus bonus) Benefits

  • Medical, Dental, and Vision Insurance
  • Company-paid life insurance, short term and long term disability insurance
  • 401k plan with 4% company matching
  • Flexible work schedule
  • Unlimited PTO
  • Dog-Friendly Office
  • Cell Phone, and Internet Service coverage
  • Team Events

Loaded Holdings, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

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Senior Strategist, Gaming • Santa Monica, CA, United States

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