Vice President of Marketing

Vice President, Marketing

Luxe Brands is seeking a strategic and results driven Vice President, Marketing to lead the next phase of brand and revenue growth across our expanding portfolio of bridal retail and ecommerce businesses.

Reporting directly to the CEO, this individual will define the overarching marketing strategy for the organization, including brand positioning, customer acquisition, budget allocation, and channel prioritization. They will operate as a true executive partner bringing forward data-backed recommendations and disciplined execution.

This role requires a well rounded marketing leader who can effectively balance brand interpretation, performance marketing, and operational execution, not purely a creative or channel specific leader.

Our purpose is to create heartfelt moments and boundless inspiration in the bridal industry and beyond. We achieve this through a family of brands designed to meet the needs of every bride, no matter style, vision, or budget.

Founded in 2008 as a woman owned business, Luxe Brands has grown from a single boutique into 16 stores across 9 states, with plans to expand our footprint over the next 18 months. Our proven concept resonates with brides wherever we operate, and we're now embracing the opportunities and challenges of scaling a high-growth business.

Entrepreneurial at our core, we believe great businesses are built through great people and great execution. Our team is made up of career minded, goal-oriented individuals passionate about delivering an exceptional experience to every bride. If you're looking for a workplace where innovation meets intention, where your ideas matter as much as your drive, and where you can help build something extraordinary, Luxe Brands could be your next home.

Our Core Values

• Respectful: Foster respect + a friendly nature towards co-workers and clients.
• Service Minded with Attention to Detail: Exude fanatical attention to detail and consistency while striving for excellence in daily tasks.
• Trustworthy: Be an open and honest individual to our clients and team members - this helps drive sales + camaraderie.
• Hardworking: Will go above and beyond to finish any task and provide extra assistance and effort to co-workers and the company.
• Positive and Energetic: Maintains a positive attitude regardless of circumstances.
• Values Communication: Effectively interacts with clients and co-workers to reach a common goal.

Key Responsibilities

• Develop and execute a comprehensive end-to-end marketing strategy grounded in data-driven decision making that includes brand positioning, customer acquisition, and channel mix.
• Partner with the CEO to translate brand vision and company objectives into clear marketing campaigns with measurable results.
• Build and lead a high performing team by setting clear expectations, accountability for results, and a culture of ownership and innovation.
• Own and manage the marketing budget, making disciplined decisions on where to spend for the biggest impact and ROI.
• Lead paid advertising strategy, including attribution modeling, ROI analysis, and continuous campaign optimization.
• Ensure the team is using the right tools, systems, and reporting to track performance effectively.
• Use KPIs, data, and reporting to understand what's working and make better decisions.
• Oversee PR and external brand presence for CEO and company, including agency and vendor partnerships, media opportunities, and brand storytelling.

Critical Deliverables in First 2 Years

• Comprehensive assessment of the marketing team, structure, tools, and vendors, and put a clear plan in place to improve performance and accountability.
• Build and implement a clear, overall marketing strategy that defines how we grow the business nationally (brand, customers, and channels).
• Establish strong budget discipline and ROI tracking.
• Improve results across key marketing channels, including paid and organic advertising, with clear gains in efficiency, conversion, and growth.
• Audit, strengthen, and simplify the messaging across all channels and brands, ensuring it is consistent, clear, and drives results.
• Create and launch an affiliate + influencer marketing program to amplify word-of-mouth reach and brand advocacy.

Key Traits for Success

• Collaborative partner who communicates effectively, builds trust, and works closely with the CEO and Leadership Team.
• Strategic thinker who partners with the Leadership Team to define direction, make decisions, and clearly communicate priorities across the organization.
• Data driven leader who uses scorecard insights to guide company decisions and quickly addresses missed opportunities.
• High level of accountability, adaptability, and curiosity. The ideal candidate sets clear expectations, holds teams to KPIs, and develops others to think more strategically.

Required Qualifications

• 1015 years of progressive marketing leadership experience, with at least 5 years in a senior director or above role.
• Proven ability to define and execute a comprehensive marketing strategy.
• Experience owning and managing marketing budgets with clear ROI accountability.
• Proven background in high growth, consumer facing companies, ideally in luxury or specialty retail. Multi-location experienced required.
• Strong understanding of brand and creative marketing and how it supports conversion and customer engagement.
• Deep expertise in paid advertising, including attribution, ROI modeling, and performance optimization.
• Deep expertise in performance marketing with strong analytical skills and the ability to tie activity directly to business outcomes.
• Experience leading PR or external brand positioning efforts.
• Demonstrated success leading cross functional teams of 5+ people, fostering collaboration and accountability.
• Proficient skills in Excel.
• Proficient experience with Meta and Google advertising, email/SMS marketing, and SEO.
• Deep understanding of social media trends, content strategy, and platform performance drivers.

Preferred Qualifications

• Experience in a multi-brand environment.
• Bridal industry knowledge.
• Experience with Shopify Plus.
• Track record of scaling ecommerce channels.

Luxe Bridal is an equal opportunity employer and does not discriminate against any applicant on the basis of race, color, religion, national origin, gender, marital status, age, disability, sexual orientation, military/veteran status, or any other status protected by federal or state law or local ordinance.