At Barr Brands, marketing isn't just about advertisingit's the engine behind our growth, innovation, and purpose. As a 100% employee-owned company with a strong legacy and even stronger future, we're looking for a transformational Vice President of Marketing to help us write our next chapter. This is a high-impact, executive-level role with full P&L responsibility, overseeing brand strategy, innovation, consumer insights, and team leadership across our growing portfolio of consumer products. You'll shape the marketing agenda, elevate our brands, and drive meaningful innovationwhile building and mentoring a powerhouse team. We're seeking a seasoned CPG leader who thrives at the intersection of strategy and executionsomeone who can think big, act decisively, and lead with both heart and hustle.
Shape the strategy. Lead marketing strategy and long-term growth planning aligned to enterprise goals.
Own the business. Manage brand and portfolio performance with full P&L accountability, including pricing, forecasting, and resource allocation.
Elevate our brands. Strengthen positioning, packaging, advertising, and consumer touchpoints to build lasting brand equity.
Drive innovation that matters. Lead our innovation roadmap, grounded in consumer insights and delivered through a robust Stage-Gate process.
Collaborate across the business. Partner with Sales to bring category stories to life and optimize in-store performance.
Build a world-class team. Inspire and develop a high-performing marketing organization across brand, trade, insights, and innovation.
What you bring:
20+ years of progressive marketing leadership, including 10+ in senior roles at top-tier CPG companies
A track record of building brands, launching successful innovations, and delivering strong business results
Full P&L ownership experience, with strong analytical and financial acumen
Expertise across the "4 Ps," portfolio strategy, consumer insights, and omnichannel execution
Experience leading and scaling marketing teams through growth and transformation
A collaborative, empowering leadership style with a passion for talent development
Why Barr Brands?
100% employee-owned company with a growth-focused, people-first culture
Purpose-driven work that creates life-changing wealth for our employee-owners
Iconic and emerging CPG brands in categories that matter to consumers
A leadership team invested in innovation, agility, and doing the right thing
Competitive compensation, bonus, and ESOP wealth-building opportunity
Join usand help shape brands, drive innovation, and lead with purpose. Apply now to be part of something bigger.
Vice President of Marketing • Memphis, TN, United States
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