Responsible for meeting or exceeding budgeted staffing hours, lead flow, productivity, stores staffed, hot calls, confirmation, net revenue and Confirmed Leads per Hour (CLPH) per the Standard Operating Procedures (SOP); and for establishing and building relationships with the retail store management and associates within the assigned market.
The Field Marketing Manager is responsible for assisting in all aspects of managing the Field Marketing Program so that all short and long term goals are met or exceeded. The primary function is to provide support to hourly Store & Home Improvement Advisors (SHIA) so that optimal performance is achieved.
Attend all sales meetings and ensure Home Solutions Advisors are in attendance
Monitors daily/weekly reports to drive improvement in performance
Communicates as needed with assigned Appointment Center Market Coordinator to identify opportunities for lead conversion budget for the territory
Maintains weekly communication with advisors, Full Line Store (FLS) manager and direct manager to gather feedback on program performance
Maintains regular communication with Event Marketing Team on upcoming events
Plans and conducts additional lead generating opportunities (Event Marketing, Kiosk, etc)
Builds positive relationships with the FLS management team, and associates
Drives Home Solution Advisor awareness of the Shop Your Way Rewards (SYWR) program
Communicates as needed with Human Resources partner(s)
Develops and implements incentive programs (i.e., contest, rewards and recognition) to motivate high team performance
Identifies training needs through monitoring and mystery shopping the In-Store Marketers
Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates.
High school diploma or equivalent
3-4 years of related experience
Valid Driver License for the State of employment
Up to 75% travel (in surrounding area)
18 years of age or older
Ability to drive to assigned territory and sit in an automobile for extended periods of time
Ability to walk, stand and move around for extended periods of time
Ability to organize and prioritize
Ability to be self-motivated in order to maintain high performance from a home-based office
Excellent communication and leadership skills
Ability to be flexible
Ability to have available and reliable transportation
Ability to maintain a positive mental attitude at all times to provide a positive role model for subordinates, peers and other members of management
Ability to balance multiple priorities at one time, dealing with shifting priorities and handling employee problems and issues
Good problem solving and interpersonal skills
Ability to work under pressure
Computer knowledge, with the ability to access the internet from home
Ability to manage and develop non-exempt associates in team and relationships building
Ability to manage time and be results driven
Ability to performance manage Store & Home Improvement Advisors
Field Sales Manager • Gaithersburg, MD, United States
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