Senior Director, PLG User Experiences

Senior Director Of The Plg User Experiences Team

As the Senior Director of the PLG User Experiences Team, you'll be the primary architect and strategic visionary for Product-Led Growth experiences at Docusign. You will lead a team of Product Designers, Content Designers, and Researchers to transform complex customer and business problems into seamless, intuitive growth engines that bridge the gap between product adoption and high-converting revenue channels. You will own the end-to-end experience strategy for high-impact flows such as trial sign-up, checkout, self-cancellation, product onboarding and adoption. Your mission is to move beyond simple feature delivery to systemic value creation, mapping complex workflows to eliminate friction while ensuring all designs remain usable, accessible, aesthetically pleasing, and on brand.

You will operate as a change agent, revolutionizing internal ways of working by infusing AI tools and methodologies into the design process to accelerate prototyping, research synthesis, and content generation. In this high-impact role, you will act as a strategic peer to creative leadership in Brand and Product Experience Design (XD). You will work as a close partner to Product Management and Engineering leadership across multiple organizations, aligning design vision with business outcomes and quarterly revenue targets, influencing where you do not directly own. Beyond day-to-day execution, you will champion a culture of diversity, innovation, and creative excellence, recruiting and mentoring a world-class team across multiple locations.

This position is a people manager role reporting to the Group Vice President, E-Commerce and Product-Led Growth.

Responsibility

• Develop and communicate the long-term product design vision. Align design decisions with Docusign's overall objectives, brand identity, and revenue targets. Coordinate efforts with senior leadership across the company. Identify and capitalize on innovation opportunities by staying abreast of industry trends, emerging technologies, GenAI, and evolving user needs

• Architect the UX for end to end growth experiences including conversion, expansion, retention, product onboarding, activation, and engagement loops

• Recruit, mentor, and inspire a high-performing team of UX Designers, UX Content Strategists, and Researchers. Foster a collaborative culture where designers feel empowered to experiment and grow

• Revolutionize internal workflows by integrating AI tools into the design process. Implement and optimize design systems and processes to ensure high-quality output and timely delivery

• Establish and enforce creative standards, design systems, and content guidelines across all PLG funnels. Actively lead design reviews to ensure consistency, craft, and execution detail

• Act as a strategic bridge between design, product management, and engineering. Effectively communicate design rationale to executive leadership to influence decision-making and ensure technical feasibility

• Oversee the integration of qualitative and quantitative user research into the design lifecycle. Ensure that user insights and usability testing directly inform iterations and systemic improvements

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic

• 15+ years of experience in UX Design or Product Design leadership, with a significant portion dedicated to SaaS and high-growth environments

• Experience leading large-scale design organizations through complex digital transformations

• Experience in e-commerce UX, particularly in subscription-based models and complex billing or pricing ecosystems

• Experience managing multi-disciplinary creative teams including product design, content strategy and design, and customer research

Preferred

• Visionary Leadership: A strong record of building and scaling diverse design teams, with a focus on professional development and retention

• AI Integration: Experience in AI-driven design workflows, with a portfolio showcasing how you have used AI to transform team productivity and design quality

• Strategic Communication: Exceptional ability to translate complex data into compelling product stories for stakeholders and executive audiences

• User-Centric Rigor: Mastery in balancing high-level strategic vision with an obsession for user research, accessibility, and the craft of design execution

• Collaborative Mindset: Proven ability to navigate complex, cross-functional environments and align disparate teams toward a unified product strategy

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $244,000.00 - $390,575.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $228,400.00 - $322,675.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $228,400.00 - $344,575.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life At DocuSign

Working Here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible For Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Eeo Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes