Head of Marketing

Head Of Marketing

McAllen, TX

Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?

Do you thrive on transforming complex marketing operations into streamlined and effective systems?

Can you lead cross-functional teams to deliver impressive results with precision and accountability?

Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?

Final question: When faced with a challenge, do you get excited or run away?

Important: To apply, if you have any questions, please email recruit@crisp.co only.

• Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

Recruiters do not contact.

The Context

We are a high-growth personal injury law firm operating in a highly competitive legal market.

Our marketing engine spans:

• Digital performance media
• Social and content
• Traditional media (TV, radio, OOH)
• Brand development
• Intake alignment

Strategy is strong. Demand is growing. Complexity is increasing.

Execution infrastructure must now catch up to ambition.

We are hiring a Head of Marketing to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.

This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.

The Mandate

To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.

You will:

• Design and enforce the marketing operating system
• Standardize workflow, documentation, and accountability
• Install performance scorecards across roles
• Align campaign execution with pipeline and signed-case growth
• Reduce executive involvement in tactical coordination by building structure that holds

You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.

Scope Of Ownership

Operational Architecture

• Own and optimize the marketing workflow platform (ClickUp or equivalent)
• Define role-level KPIs across Creative, Performance, Social, and Traditional
• Install dashboard reporting tied to revenue and pipeline impact
• Document scalable processes across all major marketing functions

Execution Discipline

• Drive 95%+ on-time campaign launches
• Identify bottlenecks before escalation
• Enforce clarity in deliverables, timelines, and accountability
• Establish corrective protocols when standards are not met

Revenue Alignment

• Ensure marketing execution ties directly to qualified opportunity growth
• Translate performance data into operational adjustments
• Partner with CMO and intake leadership to close the loop between campaigns and case acquisition

Talent & Standards

• Directly oversee channel leads
• Evaluate capability gaps within the team
• Recruit and upgrade talent where needed
• Raise output standards across the department

What Success Looks Like (First 9 Months)

• 95%+ on-time campaign execution rate
• Fully systemized KPI dashboard tied to revenue impact
• Clear performance standards across all marketing roles
• Documented workflows for all core marketing functions
• 50%+ reduction in CMO involvement in day-to-day execution flow
• Measurable increase in marketing throughput and campaign velocity

Required Background

• 8+ years in marketing operations or integrated marketing leadership
• Experience in high-growth environment ($50M+ revenue preferred)
• Managed multi-channel teams (8+ contributors)
• Built and enforced operational systems at scale
• Deep fluency in marketing KPIs across digital and traditional media
• Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Who Thrives Here

Someone who:

• Enjoys building order in growing organizations
• Structured and decisive
• Calm under pressure
• Comfortable holding high performers accountable
• Able to challenge assumptions respectfully
• Thinks in systems, not tasks
• Motivated by building durable infrastructure, not chasing trends

Scope Of Impact

You will build the operational backbone of a multi-channel marketing organization competing in a high-stakes, performance-driven market.

You will work directly with executive leadership.

You will have authority to shape structure, elevate standards, and influence revenue growth at scale.

This is a career-defining build opportunity for a disciplined operator with massive opportunity for additional growth.

Compensation & Growth

We recognize executive-level operators.

Compensation includes:

• Competitive base salary as listed above, aligned with senior leadership expectations
• Performance-based bonus tied to operational KPIs and growth metrics
• Executive exposure and influence
• Clear pathway to expanded leadership as the organization scales

Only apply if you seek to build systems that power real market dominance and be rewarded for measurable performance.