Sales Director Rochester NY, Syracuse NY, Albany NY, Buffalo NY, Washington DC

Sales Director

Signers National is a leading insurance platform that provides a range of brokerage and underwriting services to organizations of all sizes. Starting in 2008 as a small retail broker focused on nonprofit & human service organizations, Signers has since expanded its portfolio to include commercial real estate and transportation. Signers is a socially conscious organization boasting an amazing culture of relentless grit and continuous improvement. We go to work every day to positively affect people's lives, and we strive to do the same for our employees.

Responsibilities

Sales Leadership & Business Growth

• Lead and manage sales efforts, actively engaging in high-value deal negotiations and assisting Client Executives in closing opportunities to drive team success.
• Develop and implement strategic sales initiatives to expand our client base and strengthen market positioning.
• Proactively identify and pursue new business opportunities through direct outreach, leveraging tools such as LinkedIn, email campaigns, and calls.

Team Development & Management

• Coach and mentor the sales team, enhancing their skills in sales strategies, funnel management, and closing techniques.
• Establish and enforce sales processes to ensure consistency, efficiency, and best practices across the team.
• Recruit, develop, and retain top sales talent, fostering a culture of high performance and continuous improvement.
• Keep the team informed on industry trends, current events, and evolving market dynamics.

Networking & Relationship Building

• Actively participate in networking opportunities, both in-person and online, to build and maintain strong client relationships.
• Represent the company at industry events, conferences, and professional organizations to expand our brand presence.

Client Engagement & Onboarding

• Oversee the early stages of client onboarding to ensure a smooth transition from sales to service teams.
• Maintain ongoing communication with key clients to foster long-term partnerships and identify opportunities for expansion.

Performance Management & Strategy Execution

• Monitor and analyze sales performance metrics, using data-driven insights to optimize sales strategies.
• Ensure alignment between individual and team goals with overall company objectives.

Qualifications

Proven experience as a Sales Manager or in a sales leadership role and must be willing to obtain insurance license post hire.

Demonstrated success in managing and developing high-performance sales teams.

Experience handling medium to long-term sales cycles with a strategic approach to business development.

Proficiency in CRM software and Microsoft Office Suite.

Strong understanding of sales performance metrics and ability to implement data-driven improvements.

Excellent communication, leadership, and problem-solving skills.

Willingness to travel as needed for client engagement and market development.

Bachelor's degree preferred or equivalent professional experience.

Signers is a proud Equal Opportunity Employer. Signers is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Signers will not tolerate discrimination or harassment based on any of these characteristics. We believe that variety in experience makes us stronger as individuals, as communities, and as a company. Fostering an environment where all employees feel empowered to bring their authentic self to work is our priority.