E11EVEN - Group Sales Manager

Group Sales Manager

The Group Sales Manager plays a key role in driving revenue and positioning E11EVEN Hotel & Residences as a premier destination for group business, celebrations, and high-profile events. This role is responsible for actively soliciting, developing, and maintaining relationships within assigned market segments while becoming deeply familiar with all accounts in their territory. The Group Sales Manager is a confident, relationship-driven seller who thrives in a fast-paced, entertainment-forward environment and excels at prospecting, negotiating, and closing group business that aligns with the hotel's dynamic brand and revenue goals. With a strong focus on outbound sales, strategic account management, and personalized service, this role directly contributes to maximizing hotel revenues while delivering unforgettable group experiences that are unmistakably E11EVEN.

Responsibilities

• Consistently drives group revenue by meeting or exceeding established sales goals and performance targets.
• Owns assigned market segments by prospecting, qualifying, and closing group business that aligns with the elevated E11EVEN brand.
• Manages sales activity within the established sales expense budget while maximizing overall revenue impact.
• Initiates, tracks, and follows up on all sales leads to ensure opportunities are converted into confirmed business.
• Maintains an active and strategic sales solicitation program that keeps E11EVEN top of mind within the group marketplace.
• Monitors production of top accounts, evaluates market trends, and adjusts sales strategies to maximize performance.
• Builds and sustains strong relationships with existing accounts through consistent contact based on the Account Coverage Program.
• Achieves or exceeds sales solicitation call goals as assigned by the Director of Sales.
• Creates memorable client experiences by hosting site inspections, property tours, entertainment, and client engagements that showcase the E11EVEN lifestyle.
• Delivers polished, engaging, and professional site inspections that highlight the hotel's unique features, energy, and group offerings.
• Supports the execution of special promotions, sales blitzes, and targeted initiatives designed to drive group demand.
• Prepares and submits all required sales reports accurately and within established timelines.
• Demonstrates strong knowledge of Highgate sales policies, procedures, and selling techniques with a focus on maximizing occupancy and Average Daily Rate (ADR).
• Leverages the hotel's sales and CRM systems to enter and manage business, generate reports, block space, and maintain account profiles.
• Serves as the primary onsite point of contact for group clients to ensure a seamless experience from booking through arrival.
• Adheres to Prime Selling Time (PST) standards to ensure consistent outbound sales productivity.
• Expands brand visibility and generates new business through active participation in community events, professional associations, and industry networking opportunities.
• Reviews meeting planner feedback with the Director of Sales and ensures timely follow-up on service opportunities and improvements.
• Responds promptly and strategically to inquiries as part of the Inquiry Day Program to maximize conversion.

Qualifications

• A minimum of five years of progressive sales experience is required, including at least three years in a leadership or managerial role within high-performance, revenue-driven environments.
• Proven experience within a hotel, resort, or luxury lifestyle hospitality brand is strongly preferred.
• Hands-on exposure to entertainment-forward, nightlife-adjacent, or destination properties is highly desired and critical to success in the E11EVEN ecosystem.
• College coursework in Business, Hospitality Management, Marketing, or a related field is beneficial. A high school diploma or equivalent is required.
• Strong technical proficiency in Windows-based systems and company-approved spreadsheets and word-processing applications is required.
• Exceptional verbal and written communication skills are essential, paired with the presence, polish, and confidence to engage high-profile clients, senior leadership, and VIP guests.
• A refined ability to listen, read the room, anticipate needs, and clearly articulate value-driven solutions is required.
• The ability to multitask, prioritize, and perform at an elite level in a fast-paced, high-energy, nightlife-influenced environment is essential.
• Every interaction with guests, clients, and colleagues must reflect a luxury service mindset, elevated confidence, and brand-forward professionalism.
• Attendance at all required hotel meetings, trainings, and brand activations is expected.
• Consistent and reliable attendance in compliance with Highgate Hotel Standards is required, with flexibility to support the rhythm and demands of a lifestyle property.
• A polished, professional appearance and elevated grooming standards must be maintained at all times, reflective of a bold luxury lifestyle brand.
• Strict adherence to Highgate policies, procedures, and safety standards is required to ensure seamless and sophisticated hotel operations.
• A results-obsessed mindset is essential, with the ability to identify productivity gaps, seize opportunities, and help implement impactful solutions.
• Advanced problem-solving skills are required, including the ability to anticipate challenges, pivot quickly, and deliver confident resolutions.
• The ability to analyze, interpret, and leverage complex sales data and market intelligence is required to drive informed decision-making.
• Absolute discretion and confidentiality must be maintained when handling sensitive business, client, and revenue information.