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Chick-fil-A
Sales and Brand Growth DirectorChick-fil-A • Spokane, WA, United States
Sales and Brand Growth Director

Sales and Brand Growth Director

Chick-fil-A • Spokane, WA, United States
3 days ago
Job type
  • Full-time
Job description

Sales & Brand Growth Director

Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.

Roles & Responsibilities:

  • Develop and execute a written marketing plan for the organization
  • Effectively communicate and achieve desired marketing goals
  • Calibrate monthly with the Operator on performance and initiatives/focus areas
  • Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget
  • Leverage marketing assets:
  • Food Lead with real food, then DOCs if necessary
  • Cow Chick-fil-A Celebrity
  • People Create "REMARK"able experiences
  • Influence Impact the community through inside/outside restaurant events
  • Cast inspiring vision
  • Compel team to achieve clear goals
  • Match passion to actions and behaviors
  • Serve tomorrow's market
  • Learn about our guests and innovate the organization to keep us relevant to changing customer needs
  • Embrace technology and engage digital channels
  • Spotlight/Data Insights/Social Media
  • Engage our brand customer
  • Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests
  • Actively engage businesses/schools/ADP opportunities
  • Lead and collaborate with charisma
  • Serve as our "Chief Fun Officer" & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through
  • Maintain a growth orientation, while being guest-obsessed and community-driven
  • Strategize with department heads regularly to address opportunities and rally support

Scorecard:

  • Sales Change
  • Outside Sales Change
  • Spotlight Change

Supplemental pay:

  • Bonus pay

Benefits:

  • Flexible schedule
  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • 401(k) matching
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Sales and Brand Growth Director • Spokane, WA, United States

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