We are seeking a highly motivated and detail-oriented Product Marketing Manager to join our team, focusing on the US and Canada markets. This is a high-visibility role working on one of the world's largest app marketplaces, requiring quick ramp-up, strong execution skills, and a deep understanding of the app ecosystem.
You will own and execute end-to-end go-to-market strategies for the Apps vertical, collaborate with cross-functional stakeholders, and ensure campaigns resonate with our users and meet performance goals.
Own and execute the Apps Go-To-Market strategy for the US & Canada, aligning with the global plan from planning through post-campaign analysis.
Develop and run campaigns (seasonal, topical, and category-focused) based on market trends, cultural events, user insights, and content opportunities.
Create and curate content for the App Store, including writing, editing, and reviewing editorial copy to ensure alignment with brand guidelines and US market expectations.
Analyze campaign performance using internal dashboards, market research, and industry trends to understand user engagement, extract insights, and recommend improvements.
Research and evaluate new and trending apps for quality, usefulness, and promotional potential.
Collaborate cross-functionally with Business Development, Design, Marketing, Editorial, and global teams as needed.
Ensure attention to detail and uphold high standards in all deliverables for this high-visibility role.
5+ years' experience in product marketing, go-to-market strategy, merchandising, or marketing in a mobile e-commerce, entertainment, or digital content business.
Proven ability to own and execute a country-level Apps Go-To-Market strategy aligned with a global plan.
Experience creating and executing campaigns and content for the US and Canada markets.
Strong knowledge of the app ecosystem, including categories, monetization models, business models, and deep understanding of the US apps market.
Demonstrated ability to plan, execute, and optimize marketing campaigns.
Skilled in analyzing data, market research, and industry trends to identify content opportunities and assess user engagement (no advanced coding required).
Ability to develop user insights, research and evaluate new/trending apps, and assess quality and usefulness.
Strong copywriting, editing, and content curation skills for editorial placements.
Proven ability to collaborate with multiple stakeholders and manage cross-functional projects.
Experience working in a large tech or digital platform company (e.g., FAANG/MAANG, Disney+, etc.).
Experience in a function or company focused on mobile, e-commerce, or entertainment.
Strong analytical skills ability to interpret research or performance data and apply insights to optimize Apps Go-To-Market strategy.
Ability to collaborate with partners to develop co-promotion or cross-promotion strategies and campaigns.
Ability to advise on strategies and product requirements to enhance GTM capabilities.
Strong writing and editing skills, particularly for digital and mobile contexts.
Knowledge of US cultural events and seasonal content trends.
Experience across diverse categories such as entertainment, sports, social apps, and e-commerce.
BS/BA degree or equivalent work experience.
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Product Marketing Manager Apps Marketing & Merchandising • Mountain View, CA, United States
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