Senior Product Marketing Lead

Senior Product Marketing Lead

Are you a strategic product marketer with a passion for transforming complex technology into compelling narratives that drive market adoption? Do you thrive at the intersection of product, sales, and marketing, where insight, messaging, and execution come together to influence growth? Are you excited to shape go-to-market strategies in an industry ready for reinvention? If so, we invite you to be a part of our innovative team.

As Ridgeline's Senior Product Marketing Manager, you will play a critical role in articulating the value of our platform to key market segments, including institutional investors and wealth managers. You'll be responsible for developing persona-driven messaging frameworks, leading strategic cross-functional initiatives, and partnering closely with Product Management to influence roadmap communications and launch strategies. This role is central to driving awareness, adoption, and expansion in a fast-evolving fintech space. You'll also leverage cutting-edge tools like ChatGPT to enhance messaging clarity, streamline content creation, and stay agile in a high-velocity environment.

What will you do?

• Develop and refine solution and product messaging that clearly communicates Ridgeline's value to current and prospective customers across segments
• Create, manage, and evolve persona-based messaging frameworks to ensure resonance across all go-to-market channels and buyer stages
• Support go-to-market enablement by contributing to and maintaining a suite of market-facing materials
• Serve as the primary marketing liaison to Product Management and Product Strategy, working closely to shape roadmap communications, inform product strategy with market insights, and support go-to-market planning for new features, SKUs, and platform capabilities
• Lead cross-functional initiatives such as campaign planning, content development, and sales enablement to amplify product value
• Apply deep understanding of the investment management industry to gather and analyze competitive intelligence, and identify emerging trends to expand Ridgeline's total addressable market
• Partner with Sales, Content, Brand, and Demand Generation to tailor messaging and drive the successful adoption of new features and solutions
• Develop and own collateral including buyer guides, pitch decks, one-pagers, case studies, and web content that highlights product differentiation and business value
• Track and report the performance of product marketing strategies against key metrics and business goals, optimizing for greater impact

Desired Skills and Experience

• 5+ years in product marketing roles, ideally in B2B fintech, SaaS, or investment management technology environments
• Proven ability to build and implement persona frameworks, messaging architectures, and go-to-market strategies
• Strong experience collaborating closely with Product teams to influence roadmap, positioning, and feature prioritization
• Deep understanding of the investment management industry, client workflows, and buyer personas
• Exceptional storytelling, communication, and presentation skills; writing samples may be requested
• Demonstrated project management skills and ability to drive cross-functional initiatives to completion
• Proficiency with tools such as HubSpot, Salesforce, Figma, and Google Analytics
• Bachelor's degree in Marketing, Communications, Business, or related field
• Willingness to learn about cutting-edge technologies while cultivating expertise in a business domain/problem space.
• An aptitude for problem solving
• Ability to communicate effectively
• Serious interest in having fun at work

Bonus

• Experience in the investment management industry
• Experience at a high-growth B2B software company
• Background in marketing technical or complex products
• Understanding of partner marketing strategies
• Familiarity with brand governance and internal branding programs

About Ridgeline

Ridgeline is the industry cloud platform for investment management. It was founded in 2017 by visionary tech entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the unique needs of the investment management industry.

Ridgeline started with a clean sheet of paper and a deep bench of experts bound by a set of core values and motivated to revolutionize an industry underserved by its current tech offerings. We are building a new, modern platform in the public cloud, purpose-built for the investment management industry and we are prioritizing security, agility, and usability to empower business like never before. Headquartered in Lake Tahoe with offices in Reno, NV and Manhattan, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Inc. Magazine, Glassdoor, and Northern Nevada as a "Best Place to Work" and by LinkedIn as a "Top U.S. Startup."

Ridgeline is a community-minded, discrimination-free equal opportunity workplace.

Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review the Ridgeline Applicant Privacy Statement in full to understand our privacy practices and contact us with any questions.

Compensation and Benefits

The cash compensation amount for this role is targeted at $165,000 - $192,500. Final compensation amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amount listed above.

As an employee at Ridgeline, you'll have many opportunities for advancement in your career and can make a true impact on the product.

In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.