Marketing Manager | Full-Time | Chartway Arena @ Old Dominion University

Marketing Manager

As a valuable member of the Chartway Arena team, the Marketing Manager will lead all digital projects, manage venues' social media channels, and oversee direct marketing campaigns to promote events. This position will work closely with the Director of Ticketing and Director of Marketing to design promotional material, web graphics, ads, and social media content to promote events at Chartway Arena on the campus of Old Dominion University. Chartway Arena is the premier mid-sized arena located on the campus of Old Dominion University. Operated and managed by OVG, this elite multipurpose arena offers over 8,000 seats and is increased to a 9,000-seat capacity for special events such as commencements, concerts, and family shows. In addition to the versatile space in the arena, the Chartway Arena features a 9,100 square foot multi-functional room, which can be divided into five separate banquet areas to accommodate any-sized gathering. The Chartway Arena is home to the Old Dominion University men's and women's basketball teams. In addition to managing Chartway Arena, OVG has provided all gameday operations for ODU Football at Kornblau Field at S.B. Ballard Stadium since the program's rebirth in 2009. The scope of the relationship with Old Dominion University has continued to grow as OVG has become an integral part of the Monarch gameday experience in football and basketball.

This role will pay an annual salary of $56,000 to $60,000.

Benefits for Part-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

This position will remain open until July 31, 2026.

Responsibilities

• Identify, develop, and evaluate marketing strategy.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI, such as third-party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals and objectives.
• Hiring and training of marketing interns and marketing hourly staff members.
• Assist with negotiating contracts with media and promotion partners.
• Collaborate with athletic and university marketing departments.
• Create, plan, and implement repeatable revenue-generating concepts and processes.
• Manage F&B initiatives in collaboration with venue F&B general manager.
• Interpret the venue customer experience and provide plans to improve the guests'/client experience.
• Serve as press contact and write and distribute press releases
• Create venue collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, and various brochures from concept to completion.
• Assist and coordinate marketing, advertising, and promotional activities, including development of marketing plans.
• Develop creative assets for Chartway Arena and its partners in multiple mediumssocial media, print collateral, event design, web, eblast, etc.using Adobe Photoshop.
• Develop and implement grassroots media campaigns.
• Edit high-resolution imagery using Adobe Photoshop.
• Oversee all social media channels: TikTok, Facebook, Instagram, LinkedIn Twitter, Snapchat, etc.
• Create weekly newsletters, presale emails, on-sale notifications, post-event survey campaigns, and cart abandonment campaigns by maximizing the automations tools within the ticketing system.
• Coordinate paid and non-paid social media campaigns promoting upcoming events.
• Research evolving social media trends and new platforms.
• Participate in select event or game-day activities, promotions, and set-up.
• Actively participate in brainstorming sessions.
• Maintains a winning, do-what-it-takes attitude and team approach.

Qualifications

• Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related fields.
• Minimum of 3-5 years in sales and/or marketing required, preferably with an arena, sports facility, stadium, or other multi-purpose public assembly facility.
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of Public Relations.
• Knowledge of website maintenance.
• At least 1+ year of experience in graphic design (please provide portfolio).
• Knowledge of Adobe Creative Suite, including Photoshop and CANVA.
• Passion for the sports and entertainment industry is a plus.
• Highly motivated individual with excellent organizational and interpersonal skills.
• Ability to work nights and weekends.
• Proficiency in Microsoft Word and Excel.
• Strong knowledge of social media platforms, including TikTok, Facebook, Instagram, LinkedIn, Twitter, and Snapchat.
• Comfortable working on multiple projects with tight deadlines in a fast-pace team environment.
• Perform other duties and responsibilities as assigned.