Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
Set and manage P&L targets by categories and channels.
Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
Work collaboratively with cross-functional departments, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company's strategy and goals.
Manage product lifecycle including product improvements and SKU rationalization.
Develop new product marketing plan and develop strategies to communicate with consumers.
Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
Develop and direct marketing/sales collaterals such as sell sheet, brochure.
Develop annual marketing budget and deliver all marketing activities within the budget.
Sr. Product Manager (Food) • Buena Park, CA, United States
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