Talent.com
Carlisle Residential Properties
Director of MarketingCarlisle Residential Properties • Greensboro, NC, United States
No longer accepting applications
Director of Marketing

Director of Marketing

Carlisle Residential Properties • Greensboro, NC, United States
20 days ago
Job type
  • Full-time
Job description

Director Of Marketing

The Director of Marketing is responsible for driving portfolio performance through strategic marketing and brand positioning. This role leads the development and implementation of integrated marketing strategies. A top candidate will join the team with a knowledge of YARDI.

The Director partners closely with Regional Managers, Community Managers, and Executive Leadership to ensure marketing initiatives align with Carlisle's business practices and financial objectives. This position plays a critical role in improving lead generation, conversion ratios, resident retention, and overall property performance.

Marketing Leadership & Strategy

  • Develop and execute comprehensive marketing strategies to drive qualified traffic, brand awareness, and leasing velocity.
  • Ensure consistent branding and messaging across all properties and corporate channels.
  • Create and maintain standardized marketing policies, best practices, and toolkits for property teams.
  • Stay current on industry trends, emerging technologies, and competitive positioning strategies.

Digital Marketing & Online Presence

  • Oversee property website design, functionality, content accuracy, and user experience.
  • Manage SEO and SEM strategies in partnership with third-party agencies to optimize paid and organic traffic.
  • Oversee Internet Listing Services (ILS) performance, integrations, pricing negotiations, and ROI analysis.
  • Manage Google Business profiles, online reputation strategies, and review response protocols to maintain strong ratings and mitigate negative reviews.
  • Administer and establish best practices for property and corporate social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.).
  • Operate and grow the corporate LinkedIn presence with relevant, engaging content aligned with business development goals.

Analytics, Reporting & Performance Metrics

  • Establish and monitor key marketing KPIs including leads by source, cost per lead, cost per lease, conversion ratios, website traffic, and review scores.
  • Analyze marketing funnel performance and identify opportunities for improvement.
  • Provide monthly reporting and actionable insights to executive leadership and operations teams.
  • Evaluate marketing spend efficiency and recommend budget reallocations to maximize ROI.

Marketing Budgeting & Asset Support

  • Partner with Regional and Community Managers to develop and manage annual marketing budgets.
  • Provide strategic recommendations on rent positioning, advertising specials, amenities, and promotional campaigns based on performance data.
  • Assist with marketing due diligence for acquisitions and repositioning strategies for underperforming assets.
  • Support disposition strategies by enhancing brand positioning and occupancy stabilization efforts.

Engagement & Retention Initiatives

  • Develop resident engagement best practices and support on-site teams with event strategy and retention campaigns.
  • Design and distribute corporate communications, including newsletters and promotional materials.
  • Oversee procurement of marketing and promotional materials portfolio-wide.
  • Promote a sales-driven culture while maintaining compliance and customer service excellence.

Technology & Systems Integration

  • Oversee marketing technology platforms including, ILS integrations, website platforms, and automation tools.
  • Ensure seamless integration between marketing platforms and property management systems.
  • Evaluate and recommend new tools to enhance lead generation, conversion efficiency, and reporting accuracy.

Business Development Support

  • Collaborate with executive leadership on RFP responses and business development presentations.
  • Produce and maintain marketing collateral and business development materials.
  • Support new property onboarding with marketing strategy
  • Build strong relationships with industry partners, vendors, ownership groups, and referral networks.

Qualifications

  • Knowledge of YARDI preferred
  • Bachelor's degree in Marketing, Business, Communications, or related field preferred.
  • 35+ years of progressive experience in multifamily marketing
  • Strong analytical capabilities with the ability to translate data into strategic action.
  • Experience managing digital marketing platforms, ILS channels, and SEM
Create a job alert for this search

Director of Marketing • Greensboro, NC, United States

Similar jobs

Director, Sales Marketing - Remote

NFP CorpGreensboro, NC, United States
Remote
Full-time

Who We Are :NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance.We are an organization of consultative advisors and problem solvers.We help companies and indiv... Show more

 • Promoted

Shift Lead - Eden (NC0106) (66662)

ModWashEden, NC, United States
Full-time

Base+Commission/month Position Type Full Time Job Shift Any Travel Percentage None Category Customer Service.Join our dynamic team at ModWash, where our mission is to deliver a legendary car wash e... Show more

 • Promoted

General Manager - Eden (NC0106)

MODWASH LLCEden, NC, United States
Full-time

Join the ModWash Family Today! We love who we are and the impact we make in our communities.We have a Servant's Heart and strive to blow our guests' minds with next level positive experiences.We fo... Show more

 • Promoted

General Manager

Pizza HutReidsville, NC, US
Full-time

Position: Pizza Hut Restaurant General Manager (RGM).Drive the Financial and Operational Performance for Your Store by Empowering and Engaging Your Team to Grow Each Day.Create a Culture That Align... Show more

Front Desk Sales Associate

Gold's GymRandleman, NC, United States
Full-time

The Front Desk Associate will greet and direct members, guests, and staff as they enter the gym and provide control of the front door location.The position will provide assistance to members' reque... Show more

 • Promoted

HACCP Coordinator

LumiJobsReidsville, NC, USA
Full-time
Quick Apply

The primary purpose of the Hazard Analysis and Critical Control Points (HACCP) Coordinator is to coordinate, organize, and manage the Facility's Food Safety and HACCP Programs by working closely wi... Show more

Consumer Insights Analyst

Earn HausReidsville, North Carolina, United States
Full-time +1

We are urgently seeking people interested in taking market research studies for well known brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Ear... Show more

 • Promoted

LEAD SALES ASSOCIATE-FT in EDEN, NC S24667

Dollar GeneralEden, NC, United States
Full-time

At Dollar General, our mission is Serving Others! We value each and every one of our employees.Whether you are looking to launch a new career in one of our many convenient store locations, distribu... Show more

 • Promoted

Beauty Advisor Sally Beauty 01549

Sally Beauty HoldingsAsheboro, NC, United States
Full-time

By working at Sally Beauty, you would be part of the largest hair and beauty supplier in the world and we are on a mission to empower our customers to express themselves through hair and we need p... Show more

 • Promoted

Entry Level Marketing Representative

Southern National RoofingAsheboro, NC, United States
Full-time

This is a Full-time, W-2 position with guaranteed 40 hours per week.Average first-year earnings typically range from $650-$1,350 per week, depending on individual performance.This is an entry-level... Show more

 • Promoted

Bilingual Sales Advocate (50748)

MobilelinkAsheboro, NC, United States
Full-time +1

Base+Commission/year Position Type Full-Time/Part-Time Category Store Sales.Mobilelink-Bilingual Sales Advocate.With over 500 Cricket stores, Mobilelink is Cricket's largest authorized wireless ret... Show more

 • Promoted

Housekeeper

Victory JunctionRandleman, NC, United States
Full-time

OverviewVictory Junction is a year-round camp facility that provides fully accessible on-site and off-site programming for children with complex medical conditions at no cost to their families.Vict... Show more

 • Promoted

Become a Surrogate – Give the Miracle of Life & Earn Up to $115,000 from Home!

Giving Tree SurrogacyStaley, NC, US
Full-time +1

We are looking for a passionate individual with a sense of responsibility and willingness to help create families to join us as a surrogate.In this role, you will be instrumental in supporting indi... Show more

 • Promoted

01549 Store Manager

CosmoProf BeautyAsheboro, NC, United States
Full-time

By working at Sally Beauty, you would be part of the largest hair and beauty supplier in the world and we are on a mission to empower our customers to express themselves through hair and we need p... Show more

 • Promoted

Regional Vacancy Field Specialist

FAR InspectionsEden, NC, United States
Full-time

Residential Mortgage Inspector Opportunity.FAR Inspections is actively seeking a reliable independent contractor to perform residential mortgage inspections in Rockingham County, North Carolina and... Show more

 • Promoted

Beauty Advisor - #1549 Asheboro

SBH Health SystemAsheboro, NC, United States
Full-time

By working at Sally Beauty, you would be part of the largest hair and beauty supplier in the world and we are on a mission to empower our customers to express themselves through hair and we need p... Show more