Marketing Coordinator

Marketing Coordinator

Paslay Group is the premier, full-service consulting firm providing Executive Program Management for complex capital development programs and enterprise-level business advisory strategies to increase revenue, control costs, improve performance, and ensure long-term success. Founded in 2006 by former industry executives, we bring deep expertise and a proven track record of delivering strategic results.

Paslay Group is seeking a Marketing Coordinator to help elevate our brand and support business development across our aviation and infrastructure-focused markets. In this role, you will manage day-to-day digital, content, and creative activities, with a particular focus on keeping our website, email, and social channels fresh, on-brand, and results-driven. This is a great opportunity for a versatile marketer who enjoys moving between web updates, writing, light design, and campaign execution in a collaborative environment.

The position is based on-site at our Fort Worth, TX office.

Your Responsibilities Will Include:

• Own day-to-day updates to the company website, including news posts, project spotlights, staff bios, and service pages, ensuring content is accurate, current, and visually compelling.
• Plan, build, and schedule social media content (primarily LinkedIn) that highlights project wins, staff expertise, firm culture, and thought leadership.
• Support email campaigns (newsletters, event invitations, client updates), including basic list segmentation and tracking performance metrics such as open and click-through rates.
• Draft and edit short-form content for web, email, and social that clearly explains our projects, services, and people in client-friendly language.
• Create and update on-brand visual materials using templates (presentations, one-pagers, project sheets, capability statements, flyers, simple infographics, and digital graphics).
• Collaborate on incremental improvements to site layout and UX within existing templates, enhancing usability and visual impact while staying within brand and platform constraints.
• Maintain organized digital asset libraries (images, logos, templates, campaign files) so materials are easy to find and reuse.
• Assist with logistics and materials for conferences, trade shows, webinars, and client events, including follow-up communications.
• Track basic digital performance metrics (social engagement, email metrics, key website traffic) and share simple insights and recommendations.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Graphic Design, or a related field, or equivalent relevant experience.
• 2 - 4 years of experience in marketing, communications, or design, ideally in professional services, consulting, AEC, aviation, or other B2B environments.
• Hands-on experience creating digital content for social media, email, and websites, plus basic experience with visual assets such as presentations, flyers, or social graphics.
• Experience updating or maintaining websites using a content management system (e.g., WordPress, Squarespace, or similar).
• Strong writing, editing, and proofreading skills, with the ability to simplify technical concepts and adapt tone across channels.
• Proficiency with design/layout tools (Adobe InDesign, Illustrator, Photoshop, or Canva) and strong PowerPoint skills.
• Comfort working with basic digital metrics and tools such as Google Analytics or native platform analytics.
• Strong organization and time management; able to juggle multiple projects and deadlines in a fast-paced, project-driven environment.
• Collaborative, service-minded approach to working with business development leaders, technical staff, and senior leadership.

Preferred Qualifications:

• Experience with email marketing or marketing automation tools (e.g., Mailchimp, Constant Contact, HubSpot).
• Familiarity with CRM systems, SEO best practices, and basic HTML/CSS.
• Background or interest in aviation, transportation, higher education, or AEC industries.

Physical & Environmental Requirements

While performing this role, you must have ordinary ambulatory skills to move around the office and visit other locations. You should be able to stand, walk, stoop, kneel, crouch, and manipulate light to medium weights (10-50 pounds). Good hand-eye coordination, dexterity, and visual acuity are required for keyboard work and reading technical documentation. You will frequently sit, reach with hands and arms, talk, and listen.

Equal Opportunity & Accommodations

Paslay Group is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.

Paslay Group will provide reasonable accommodations in compliance with the Americans with Disabilities Act.