Director Customers

Director of Customers South Central

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $149,900 - $205,700 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match

Position Summary:

The Director of Customers South Central serves as the "General Manager" of their geography, with full end-to-end ownership of business performance across a complex, matrixed organization. This role carries accountability for strategy, commercial execution, financial performance, and customer outcomes for the South-Central Business Unit.

The Director is the resident expert, single point of contact and ultimate owner of the total Branded Commercial Bakery business, while also leading growth and execution across In-Store Bakery, Barcel, Private Label and New Growth Customers. Acting as a General Manager for the geography, this leader orchestrates cross-functional partners across Sales, Category Management, Finance, Operations, Revenue Growth Management, Supply Chain, Shopper Marketing, and Brand Marketing to deliver sustainable, profitable growth while winning share. Success in this role requires an owner's mindsetleading without limits or reliance on reporting lines, driving clarity and accountability & ownership, and ensuring flawless execution at the customer and store level. This role is measured by business results, team capability, and customer satisfaction. Finally, this Director will support/lead Elevating our Customer Management Partnership/Processes with Retailers and Internally shifting from a transactional to strategic relationship overtime.

Key Responsibilities:

• Develop and execute Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) with clear priorities, KPIs, and ROI discipline.
• Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize long-term value.
• Own the total financial performance (revenue, profit, trade, and margin) for the South Central geography, both direct or indirect.
• Serve as the single point of accountability for senior customer relationships across the geography internally and externally.
• Lead all strategic customer conversations, including growth strategy, portfolio expansion, and issue escalation.
• Establish Grupo Bimbo as a trusted advisor across Commercial Bakery, In-Store Bakery, Barcel, and Private Label.
• Identify and activate growth levers including distribution, pricing, assortment, merchandising, promotion, and innovation.
• Leverage insights and analytics as the foundation for decisions, anticipating trends and adjusting strategy accordingly.
• Drive portfolio balance and integration across branded and private-label businesses.
• Leverages consumer-driven insights to drive decisions and solutions, understanding obstacles & opportunities
• Fuels growth of Brand Plans that positively influence Total Category leveraging Acquisition, Retention & Conversion
• Tightly connected with Brand Teams on overall strategy and tactics that are implemented and executed in our Retail Partners
• Full end-to-end 360? Marketing Enablement
• Own trade spend management, forecasting, budget control, and investment optimization.
• Ensure all investments align with strategic priorities and deliver required returns.
• Monitor margin performance and take timely corrective action when required.
• Lead and develop a high-performing team with a culture of ownership and accountability.
• Coach direct and indirect reports to think and act as General Managers of their businesses.
• Clearly define roles, expectations, and performance outcomes aligned with company values.
• Lead without formal authority by aligning Sales, Category, Supply Chain, Marketing, Finance, and Operations behind shared goals.
• Drive clarity, speed of action, and execution consistency across cross-functional partners.
• Ensure frontline execution excellence across ordering, distribution, merchandising, display compliance, and service levels.
• Partner closely with Supply Chain and Operations to resolve issues, improve efficiency, and elevate customer experience.
• Communicate strategy, priorities, and performance with clarity and transparency.
• Provide timely updates on results, risks, and opportunities to internal and external stakeholders.
• Inspire followership through decisive leadership, resilience, and customer obsession.

Scope of Responsibility:

Geographic Accountability: South Central United States

Category Ownership: (Direct & Indirect)

• Branded Commercial Bakery
• In-Store Bakery
• Barcel
• Private Label
• New Growth Customers (NGC)

Business Scale: Multi-category, multi-banner regional portfolio Leadership Model: Matrix leadership with direct and dotted-line teams

Leadership Competencies:

• Situational Adaptability Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability Holds self and others accountable to meet commitments.
• Manages Complexity Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:

• Bachelor's degree required
• 1015 years of progressive experience in CPG sales and/or direct store delivery (DSD)
• Proven experience leading complex customer portfolios and delivering sustained sales and profit results
• Strong record of team leadership with both direct and indirect reports
• Deep capability in analytics, financial acumen, and strategic planning
• Demonstrated ability to lead effectively in highly matrixed organizations
• Strong analytic & communication skills (written, verbal, presentation and interpersonal skills)
• Strong Negotiation Skills having gone through Previous Training
• Ability to work in an extremely complex environment and juggle multiple tasks at one time while also prioritizing the work to completion
• Capable of managing UP & DOWN both internally & externally to achieve intended results
• Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is highly critical
• High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
• Travel required 40-50%

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.