Sr. Director, US Growth StrategyUnited States of America - Irvine, California

Sr. Director, US Growth Strategy

iHerb is a multi-billion dollar, global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics, operating in 180 countries including major markets like Saudi Arabia, Korea, and Japan where we are the #1 brand and a household name. We are eager to find our first-ever leader for the US business, to crack the code on establishing a strong brand presence in our home market. We need a savvy full-stack marketer with entrepreneurial DNA who can work fast in a large company environment, by having a clear strategy and tactical plan to win, and knocking down internal and external barriers to bring that vision to life. The US market is the most competitive, but most rewarding opportunity in the entire iHerb portfolio, and we're looking for a passionate individual to lead it.

Job Expectations

Cross-Functional Leadership & Influence:

• Serve as the "voice of the US market" within the organization, providing expert counsel to global teams on product development, marketing campaigns, pricing strategies, and supply chain decisions.
• Collaborate with global and regional marketing teams to ensure brand consistency and effective localization of marketing messages for the US consumer.
• Partner with the product development team to influence the product roadmap and ensure alignment with US market needs and trends.
• Work closely with the finance team to develop and manage the US market budget and track key performance indicators.

Strategic Planning & Development:

• Develop and articulate a comprehensive US market and brand strategy aligned with the overall global business objectives, focusing on ecommerce growth.
• Define key strategic priorities, target segments, and go-to-market approaches for the US market.
• Identify and evaluate new business opportunities, including potential partnerships, acquisitions, and expansion into new product categories or channels within the US.
• Develop detailed business plans and financial models to support strategic initiatives.

Market Analysis & Insights:

• Conduct in-depth market research and analysis to identify key trends, opportunities, and threats within the US health and wellness landscape, specifically for the ecommerce channel.
• Develop a deep understanding of the US consumer, including demographics, psychographics, purchasing behaviors, and emerging needs, with a focus on online channels.
• Monitor and analyze competitor activities, identifying best practices, potential threats, and white-space opportunities.
• Translate insights into actionable strategies and recommendations for the global leadership team.

Performance Monitoring & Reporting:

• Develop and track key performance indicators (KPIs) to measure the success of the US market strategy.
• Provide regular updates and reports to the global executive team on market performance, trends, and strategic initiatives.
• Proactively identify areas for improvement and develop action plans to address challenges and capitalize on opportunities.
• Monitor and make necessary recommendations to ensure that overall budget and forecast goals are met.

Knowledge, Skills and Abilities:

Required:

• 10+ years of ecommerce growth and operations experience.
• 5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing.
• 5+ years of experience in ecommerce marketing strategy and execution.
• Deep experience and fluency in brand strategy and execution.
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• Proven record of partnering cross functionally to drive top line growth

Equipment Knowledge:

• Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce.

Education Requirements:

Bachelor's Degree or equivalent experience preferred.

Anticipated Pay Scale: $162,190 - $221,169 USD

iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.