Director of Marketing & Communications

Small Magic is seeking a Director of Marketing & Communications to drive
measurable audience growth, engagement, and brand credibility through
disciplined marketing and communications that expand our reach and activate
participation and revenue at a critical moment of organizational growth.
KEY DETAILS
Reports to: Managing Director, External Affairs
Works closely with: Director of Institutional Partnerships, Development Coordinator,
Programs staff, and external partners
Location: Birmingham, AL (with some flexibility)
Schedule: Flexible (full-time or part-time, depending on candidate)
Compensation: $78,000 - $90,000 annually
WHO WE ARE
Small Magic is a Birmingham-based organization focused on one goal: ensuring children
under five are ready for kindergarten and a life of opportunity. We work alongside families,
providers, and civic leaders to strengthen the early learning ecosystem across our city
through direct programming and broader systems-level work.
We are entering a defining chapter. With significant new public and private investments
committed, Small Magic is scaling rapidly and expanding how we engage the community.
For the first time, we are building a marketing and communications function sized for what
comes next.
Were looking for a leader who is energized by that opportunity: someone who can bring
structure, clarity, and creativity to how we show upbuilding a marketing engine that
drives measurable growth, deepens engagement, and strengthens the organizations
credibility.
WHAT YOULL DO
The Director of Marketing & Communications owns how Small Magic shows up to the
world and how that visibility translates into real engagement, participation, and revenue.
This role is not about producing content alone. It is about building and operating a
disciplined, measurable marketing system that drives results.
You will:
? Build and lead Small Magics marketing strategy | You will design and implement a
comprehensive marketing strategy aligned to the organizations core goals: revenue,
participation, awareness, and involvement. This includes auditing current assets,
defining priorities, and ensuring that strategy actively guides execution.
? Translate strategy into compelling storytelling | You will own Small Magics
narrative across all channels, ensuring that everything we produce reflects a clear,
consistent, and dignified story. You will connect day-to-day content to long-term
impact, helping audiences understand not just what we do, but why it matters.
? Design and execute high-impact campaigns | You will build and run
campaignsfrom major initiatives like Storytime to year-end fundraising
effortsusing clear structure, defined audiences, and measurable outcomes.
Campaigns will be planned, executed, and evaluated with rigor, not guesswork.
? Build a marketing engine that drives growth and conversion | You will grow Small
Magics audience and improve how that audience converts into action whether
thats attending programs, engaging with the work, or contributing financially. This
includes managing channels (email, website, social) and improving performance over
time.
? Operate with data discipline and resource clarity | You will ensure that marketing
decisions are grounded in data. This includes defining success metrics, tracking
performance, and making decisions about where to invest or adjust resources based
on results.
TO MAKE THIS CONCRETE
If you were in the role today, you might be:
? Leading a full audit of marketing channels, collateral, vendors, and spend, and
building a strategy to align efforts with organizational goals
? Working with a designer and developer to expand the website so it clearly
communicates Small Magics work and drives user action
? Designing and executing a campaign to increase participation in Storytime, with
clear projections and performance tracking
? Building an editorial and campaign calendar that ensures consistent, high-quality
execution across all channels
? Evaluating recent campaigns and making decisions about what to double down on,
adjust, or stop
WHO YOU ARE
Well evaluate candidates for this role based on demonstrated strength in the areas below:
? Storytelling & Narrative Judgment | You are a strong storyteller who knows how to
translate complex work into clear, compelling narratives, and when to say less. You
represent people and ideas with dignity, accuracy, and care.
? Marketing Systems Thinking | You think in systems, not one-off efforts. You
understand how to connect audience, message, channel, and outcome, and you
design marketing processes that are structured, repeatable, and effective.
? Data-Driven Decision Making | You use data to guide decisions. You define success
before launching work, evaluate performance consistently, and adjust based on what
you learn.
? Content Creation & Writing Excellence | You are a strong writer and capable
producer. You can independently create high-quality content across formats and
take full ownership of your work from idea through execution.
? Creative Direction & Audience Insight | You bring originality and strong audience
instincts to your work. You know how to create moments that resonate, and you
balance creativity with clarity of purpose.
? Campaign Execution & Follow-Through | You execute with discipline. You build
campaigns with clear structure and deliver consistently, ensuring that strategy
translates into real output and results.
WHAT ELSE YOU SHOULD KNOW
Small Magic is committed to building a team that reflects the diversity and strength of the
community we serve. We encourage applications from people and communities most
impacted by inequity. Employment decisions are made without regard to race, gender,
sexual orientation, religion, age, disability, or any other protected characteristic.
We are open to both full-time and part-time candidates, depending on experience and
scope. The compensation range for this role is $78,000 -$90,000, commensurate with
demonstrated competency and prior experience. Benefits include a highly flexible work
environment, premium health insurance, retirement matching (up to 5% after 3 months),
paid time off (approximately 30 days), professional development funds, and a work-issued
laptop.