Marketing Executive / Business Development Manager

Job Title

Job Description

Responsibilities

General responsibilities

• Market services to businesses, hospitals, health care, mental health professionals and community agencies in Southern Alabama from Montgomery to Mobile region.
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Arranges training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.
• Conducts in-service training and/or briefings for professional and semi-professional groups with the ability to refer patients to AHS Hospital(s).
• Pursues relevant conference sponsorships and manages conference representation.
• Works directly with the Access to Care Department and clients to ensure all admission and billing requirements are met.
• Communicating with target audiences and managing customer
• Proactively seeks out and responds to requests and inquiries from a variety of community resources for new business.
• Maintains constant awareness of territory assignments and marketing rep daily assignments (locations) to ensure rapid response to any special needs, particularly related to service recovery.
• Demonstrates an on-going awareness and understanding of the facility's contracts with all payor sources (commercial, managed care, managed Medicaid, federal, state, local).
• Reviews territory assignments periodically to ensure most efficient use of human resources and effective marketing strategies.
• Maintains a territory that includes, but is not limited to, most local area referring
• Meets any required quota for contacts/visits/admissions.
• Responsible for educating, leading and coordinating the organization's efforts to effectively communicate and develop referring relationships (i.e. community liaison).
• Maintains accurate reports on referral tracking and
• Provides Hospital Administration with Monthly Intake and Admissions Reports covering statistical data and information affecting admissions and marketing.
• Provides Hospital Administration with Quarterly/Seasonal Plans covering business development goals and budget requirements for the appropriate quarter.
• Actively executes tasks to meet customer needs and expectations and works towards long-term client retention as well as new business opportunities.
• Surveys referral sources in the various marketing areas for quality assurance.
• Ensures sufficient marketing materials to adequately represent AHS Hospital(s) (printed materials, novelty items, etc.).
• Collaborates regularly with Department, Center, AHS hospital staff, and community providers to coordinate and facilitate care and follow up on referrals and
• Adheres to professional code of
• Arrange effective distribution of marketing
• Monitor competitor activity
• Works with Public Relations Department to keep marketing materials current and create new materials as needed.
• Orders marketing materials and PR materials as needed.

Supervision and consultation

• Seeks supervision and consultation as
• Accepts and employs suggestions for
• Actively works to enhance

Record keeping

• Documents in a timely fashion per AltaPointe
• Documents in a clear, legible, and concise
• Documents accounts, contacts and daily notes in Sales Force (building referral database).

Courteous and respectful attitudes towards consumers, visitors and co-workers

• Treats consumers with care, dignity and
• Respects consumers' privacy and
• Is pleasant and cooperative with others, including consumers and
• Assists consumers and visitors as
• Personal values don't inhibit ability to relate and care for
• Is sensitive to the consumers' needs, expectations and individual

Administrative and other related duties as

• Actively participates in Performance Improvement and UM/UR
• Actively participates in AltaPointe committees as
• Completes assigned tasks in a timely
• Accesses appropriate community resources according to consumers'
• Follows AltaPointe policies and
• Maintains current license and requirements for renewals and certifications, if applicable.

Qualifications

Bachelors degree in a health care related field, ADN or RN nursing degree, psychology degree, communications degree and/or mental health related field.

Minimum of five years' experience in medical/mental health care field and/or marketing/sales experience with knowledge of business development techniques; vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment; excellent written and oral communication skills as well as the ability to prepare and present presentations in a clear, concise and effective manner; development skills; excellent multitasking and organizational skills as well as ability to establish priorities, plan, develop, implement, and distribute marketing materials. Broad knowledge of the mental health field with working knowledge of related programs, resources, and providers.