Manager Engagement Studio

Manager, Engagement Studio

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $91,500 - $119,000 Comprehensive Benefits Package Annual Bonus Eligibility 401k & Company Match

Position Summary:

The Manager, Engagement Studio elevates Bimbo Bakeries USA's brand presence by driving culturally resonant earned media, social engagement, and real-time storytelling. As a key contributor within the Integrated Communications & Creative Services Team, this role leads the development and activation of high impact social moments, creator and influencer collaborations, and earned brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity. This individual contributor role requires a proactive, deeply connected marketer who excels at translating brand strategy into compelling social narratives, breakthrough media moments, and engagement-driving activations that authentically connect with consumers where culture happens.

Key Job Responsibilities:

• Lead the development of earned first strategies that position BBU brands at the center of culture, conversation, and consumer passion points with Engagement studio team and brand partners.
• Identify and evaluate cultural moments, trends, and audience behaviors to inform proactive and reactive brand storytelling.
• Develop compelling earned media narratives that translate brand strategies into stories worth sharing across press, creators, and social platforms.
• Lead creator and influencer strategy for earned media initiatives, identifying talent who authentically align with brand values and consumer communities in collaboration with agency and internal partners.
• Manage creative development, briefing, content review, and delivery across paid, owned and earned influencer activations in partnership with social media team and agency partners.
• Build strong relationships with creators, agents, and partner networks to elevate BBU's engagement footprint.
• Concept and execute culturally resonant brand moments with internal and agency teamsproduct drops, stunts, collaborations, and experiential pop-upsthat drive conversation and press interest.
• Collaborate with cross-functional teams (Brand Marketing, Consumer Experience, Legal, Consumer Relations) to align earned-led initiatives with broader campaigns and brand platforms.
• Ensure all activations are optimized for shareability, creator amplification, and organic social resonance.
• Serve as the day-to-day strategic partner for brand teams, guiding earned media thinking across campaigns and initiatives.
• Coordinate with Sr. Mgr and lead agency partners (PR, influencer, social) toward high-quality creative output and operational excellence.
• Coordinate across Social Media, Brand Marketing, Creative Services, Consumer Relations, Legal and Risk, and Corporate Affairs to ensure cohesive storytelling and risk managed execution.
• Work cross-functionally to track earned media, social engagement, and influencer performance metrics to evaluate success and inform strategy.
• Develop insights-driven reporting that identifies learnings, cultural takeaways, and next-step opportunities with internal and external partners.
• Align with Sr. Mgr and refine playbooks, creative best practices, and engagement guidelines to continually elevate BBU's engagement studio capabilities.

Key Behavioral Competencies:

• Organized and detail-driven, with a mindset for process improvement.
• Consumer-obsessed, with sharp instincts for engagement and cultural relevance.
• Collaborative and adaptable, thriving in fast-moving, cross-functional environments.
• Strategic and growth-minded, balancing creativity with strong project management.
• Aware of category and competitive dynamics to inform cultural opportunities.
• Clear communicator, able to influence through written, verbal, and formal presentations.
• Proactive idea generator, offering thoughtful, earned-first solutions.

Leadership Competencies:

• Adapts approach and attitude in real time, according to the changing demands of different situations.
• Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Holds self and others accountable to meet commitments.
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:

• Bachelor's degree required (or an equivalent blend of education, training, and relevant experience).
• 57 years of experience in content marketing, earned media, social engagement, or events/experiential marketing CPG or consumer brand experience strongly preferred.
• 7+ years of experience in social media, earned media, digital engagement, PR, or related fields within CPG, consumer brands, retail, or agency environments.
• Well-rounded understanding of social platforms, cultural trends, and the role of social + earned media in modern brand marketing.
• Deep understanding of the earned media and social ecosystem, including platform behaviors, cultural trends, creator/influencer dynamics, and real-time engagement best practices.
• Proven track record developing culturally resonant, earned-first ideas that drive conversation, organic reach, and meaningful consumer engagement.
• Exceptional written communication and storytelling skills, with strong command of brand voice, cultural nuance, and editorial judgment.
• Experience leading cross-functional workstreams across brand marketing, creative, communications, legal, and agency partners.
• Strong knowledge of content creation and production workflows, both in-house and with external creators or agencies.
• Hands-on competency with lightweight editing tools (e.g., CapCut, Canva, Adobe Express) for social-first video, photo, and design adjustments.
• PR sensibility and media instincts, including understanding of newsworthiness, brand positioning, and risk-managed communication.
• Demonstrated ability to translate data into insights, building clear, data-backed recommendations for leadership and cross-functional teams.
• Highly organized, proactive, and self-directed, able to manage multiple concurrent projects in fast-moving, culturally driven environments.
• Comfort engaging with creators, agencies, and external partners, representing the brand in fast-paced or public-facing moments

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.