Paid Media Manager (Richmond)

Paid Media Manager

Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward. We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.

Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.

Position Purpose

The Paid Media Manager manages medium-complexity accounts, supports high-complexity accounts, and at times manages high-complexity accounts with limited oversight.

Position Summary

The Paid Media Manager position is mostly independent and regularly pushes the team forward. Paid Media Managers, with limited support of a Paid Media Team Lead:

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth

In addition, Paid Media Managers:

• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities

• Client communication and relationships
  • Develop strong relationships with clients and senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences with occasional support
  • Create and present insightful, meaningful, accurate reports and analysis with support on complex issues
  • Execute the Workshop Digital client flag process and proactively identify resolutions
  • Go the extra mile for assigned clients within the scope of the SOW
• Internal communication and relationships
  • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
  • Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
  • Share meaningful information that advances the team
  • Participate in the interview process
  • Lead special projects with support
• Business development
  • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • May support the sales team by assisting with RFPs, presentations, audits, and SOWs
  • Elevate client requests for SOW changes with minimal support
• Training
  • Regularly identify opportunities to update and expand training content
  • Occasionally develop original technical training content with QA
  • Regularly conduct team trainings to help develop team expertise
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
  • Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
  • May serve as a mentor for junior team members
• Channel management
  • Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues
  • Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues
  • Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues
  • Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues
  • Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issues
  • Create and prioritize strategies and supporting tactics that embody clients' business goals with support on complex issues
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues
  • Setup and review Google Analytics (and any other third-party tracking software) with support on complex issues
  • Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues
  • Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues
  • Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

• Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
• Demonstrated ability with high-complexity clients with respect to:
  • Building strong relationships
  • Prioritizing workload with minimal support
  • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • Creating effective meeting agendas and leading client meetings with minimal support
  • Delivering core training
  • Logging assigned client hours worked
  • Meeting deadlines
• Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
• Advanced and courteous written, verbal, and visual communication skills
• Advanced analytical capabilities; rarely needs support for advanced analysis and insights
• Occasionally provides core training to other team members
• Understands and supports leadership vision/decisions
• Proactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• Sometimes identifies and implements initiatives that push the team forward
• Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)

List of Awards

• 1x US Search Awards - Best Small PPC Agency
• 8x Outside Best Places to Work
• 8x Virginia Business Best Places to Work
• 3x Search Engine Land Finalist

Salary

• Expected base salary range is $70,000 - $77,000 annually, based on experience

Equal Opportunity and Inclusion Statement

As an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and