Social Media & Digital Strategist

Kingz Kimonos Digital Strategist

Kingz Kimonos (kingz.com) is a leading Brazilian Jiu-Jitsu apparel and gear brand. Since 2011, we have been committed to creating high-quality, performance-driven products for BJJ practitioners worldwide. Our gear is trusted by athletes at every level from beginners to world champions.

The Role

Our leadership team sets the overall brand vision and approves creative direction. We need a strategist who can translate that vision into a sharp, executable digital plan and then carry it out. You will develop content strategies, propose campaigns, manage our social platforms and newsletters, and bring data-driven recommendations back to leadership. This is not a pure execution role. You are expected to think, plan, present, and deliver.

Key Responsibilities

Strategy & Planning

• Develop monthly and quarterly social media and email strategies and present them to leadership for approval.
• Research platform trends, competitor activity, and audience behavior to inform recommendations.
• Define content themes, campaign calendars, and KPIs in alignment with brand goals.
• Identify growth opportunities across platforms and propose initiatives proactively.

Social Media Execution

• Create, schedule, and publish content across Instagram, TikTok, Facebook, YouTube, and X.
• Write copy that reflects the Kingz voice with consistency and authenticity.
• Manage community engagement respond to comments, DMs, and interactions with care.
• Analyze performance data and deliver clear monthly reports to the team with actionable insights.

Newsletter & Email

• Write, design, and deploy email campaigns for product launches, events, and athlete stories.
• Build and manage segmented lists to improve targeting and relevance.
• Test subject lines, send times, and content formats to continuously improve results.
• Own list health, unsubscribe rates, and deliverability.

Brand & Communications

• Ensure the Kingz voice is applied consistently across all digital touchpoints.
• Support product launches, event campaigns, and athlete partnerships with coordinated messaging.
• Collaborate with the team on campaign briefs and timelines.

Required Skills & Qualifications

• 35 years of social media and digital marketing experience a portfolio showing strategy and results is required.
• Demonstrated ability to develop strategies, not just execute tasks show us campaigns you have planned from concept to results.
• Experience in sports, combat sports, or fitness is strongly preferred. A passion for BJJ or martial arts is a major plus.
• Strong copywriting and brand voice skills you write content that resonates and converts.
• Fluent in analytics you know how to read platform data, identify what matters, and adjust accordingly.
• Proficient with email and social tools (Klaviyo, Meta Business Suite, etc.).
• Self-directed and communicative you bring ideas forward, flag issues early, and manage your workload without hand-holding.
• San Diego-based and in-person is strongly preferred. Remote candidates with exceptional skills and a strong fit for the Kingz brand will be considered.

What This Role Offers

• Strategic influence. You will bring recommendations to leadership and see your ideas shape the brand's digital presence.
• A brand worth building. Kingz is respected globally in the BJJ community. The work you do here reaches real athletes and real fans.
• A collaborative team. You will work closely with leadership and a team that cares about the brand, the sport, and getting things right.
• Gear and product allowance you will represent what you wear.
• Access to events, tournaments, and athlete activations you will be close to the community you are building for.

Benefits

• Paid vacation: 1 week in the first year, 2 weeks thereafter
• Paid holidays
• Group health insurance
• 401(k) plan
• Employee discounts on Kingz products
• Opportunities for advancement in a positive work environment

How To Apply

Submit the following with your application:

• A portfolio with strategy samples and results we want to see what you planned, what you executed, and what happened.
• Bonus: If you train BJJ or have a background in martial arts, tell us about it.

Applications without a portfolio will not be considered.