Digital Marketing Manager

Digital Marketing Manager

Marketing Direction | B2B Marketing Agency | Hands-On Execution Role

Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role you build the campaigns, configure the platforms, and deliver the results.

This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.

Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4

About Marketing Direction

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.

Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise

The Opportunity

We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.

This role is perfect for someone who:

• Gets energized by building campaigns that drive measurable results
• Has deep, hands-on expertise across multiple marketing platforms
• Thrives in a fast-paced agency environment with multiple concurrent clients
• Wants ownership of outcomes, not just task completion
• Loves learning new platforms and staying current with marketing technology
• Communicates proactively and consistently no one should have to chase you for updates
• Catches their own errors before work reaches clients or colleagues
• Executes reliably on strategic direction provided by others

This role is NOT a fit for someone who:

• Prefers strategy and planning over hands-on execution
• Wants to manage people rather than manage campaigns
• Needs extensive oversight and direction to stay on track
• Is looking for a narrow specialist role (paid ads only, or automation only)
• Wants predictable, repetitive work
• Has difficulty with time tracking, meeting deadlines, or providing regular status updates
• Struggles to work within established processes and quality standards
• Sees this role as a stepping stone to a strategy position

What You'll Do

You'll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you'll also serve as the execution lead coordinating work, maintaining quality standards, and ensuring cohesive delivery.

Other specialists on our team handle areas like SEO, social media, and content though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.

1. Marketing Automation & CRM (30-35% of your time)

You'll execute marketing automation across our internal platforms and diverse client tech stacks.

Your responsibilities:

• Build and maintain workflows, sequences, and automations per strategic specifications
• Configure CRM systems, lead scoring, and pipeline automation
• Execute email campaigns, nurture sequences, and triggered communications
• Integrate platforms and troubleshoot data flow issues
• Maintain automation infrastructure and documentation
• Support both client DMAP delivery and internal demand generation

Platforms: GoHighLevel (primary internal), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact, and others as needed

2. Paid Advertising Execution (20-25% of your time)

You'll own paid advertising execution across client engagements and internal campaigns.

Your responsibilities:

• Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Manage budgets ranging from small test campaigns to significant multi-channel programs
• Execute A/B testing, audience optimization, and bid strategy adjustments
• Deliver regular performance reporting with actionable insights
• Troubleshoot tracking issues and ensure accurate attribution
• Stay current with platform changes and new features

Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

3. Analytics & Reporting Infrastructure (20-25% of your time)

You'll own analytics implementation and reporting across client and internal programs.

Your responsibilities:

• Build dashboards and reporting systems per strategic specifications
• Implement tracking via Google Tag Manager
• Execute regular reporting cadences (weekly, monthly, quarterly)
• Ensure data accuracy across platforms and integrations
• Create templates and documentation for consistent delivery
• Translate data into clear, actionable client-ready reports

Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI

4. Platform Operations & Technical Ownership (15-20% of your time)

You'll serve as the primary technical owner for our internal marketing platforms and project management systems.

Your responsibilities:

• Own day-to-day operations of our marketing automation platform (GoHighLevel)
• Manage platform configurations, workflow maintenance, and campaign setup
• Provide technical ownership of project management platform implementation and ongoing management
• Enable account managers and strategists to self-serve on project status and reporting
• Troubleshoot platform issues and coordinate with vendors as needed
• Document processes and train team members on platform usage

Platforms: GoHighLevel, Monday.com, Workamajig (agency PM platform similar to Asana/ClickUp), LinkedIn Sales Navigator

Your First 90 Days

Month 1: Learn & Execute

• Understand our service delivery model, client portfolio, and team structure
• Get hands-on with GoHighLevel and current automation infrastructure
• Learn current project management systems (transitioning from Monday.com to Workamajig)
• Shadow strategists to understand strategic specifications and quality standards
• Begin executing on 2-3 active client programs
• Learn our tools, systems, and workflows

Month 2: Own & Optimize

• Take primary ownership of marketing automation and campaign execution
• Own paid advertising execution across client programs
• Begin analytics dashboard development and reporting cadences
• Support Workamajig implementation and transition from Monday.com
• Identify quick wins and efficiency improvements
• Establish working rhythm with account managers and strategists

Month 3: Lead & Scale

• Full ownership of digital marketing execution across all client programs
• Platform operations running smoothly with documented processes
• Analytics infrastructure delivering consistent, quality reporting
• Proactively identifying opportunities and surfacing recommendations
• Established as the go-to resource for all digital marketing execution

Required Qualifications

Must-Have Experience:

1. Digital Marketing Experience