Media Strategist

Media Strategist

WFAA-TV Dallas

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Position: Marketing Strategist: Sponsorship & Special Projects WFAA/KFAA is seeking a highly organized, results-driven professional to oversee and execute multi-platform sponsorships, special projects, and initiatives around our lifestyle show, Good Morning Texas. This role serves as the central project lead for integrated advertising campaigns from concept to completion. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a passion for delivering exceptional experiences both internally and for our clients, while ensuring flawless execution. Working closely with Sales Leadership, Account Executives, the sales support team, Marketing, Content, Community Affairs, Production and Digital, this individual will help drive revenue growth by developing compelling sales materials, coordinating campaign execution, managing workflows, and delivering post-campaign insights and results.

Responsibilities

• Serve as the primary project lead across sponsorships, special projects, and Good Morning Texas campaigns from ideation through execution and recap.
• Coordinate all campaign elements and deliverables across Sales, Marketing, Community Affairs, Production, Content, Digital, and Client Services to ensure deadlines, deliverables, and client expectations are met.
• Act as the liaison between the Sales Department and Good Morning Texas, managing segment coordination, schedules, campaign details, and sales materials.
• Develop and maintain professional sales presentations, sponsorship decks, one-sheets, and marketing collateral that support revenue generation.
• Assist Account Executives in creating customized, integrated marketing solutions that leverage WFAA/KFAA's linear, digital, streaming, sponsorship, and content assets.
• Manage workflows and internal processes that ensure seamless communication, organization, and execution of complex advertising campaigns.
• Monitor campaign fulfillment and collaborate with internal teams to ensure all contracted elements are delivered accurately and on time.
• Prepare post-campaign recaps and performance reports, translating campaign results into meaningful insights for clients and Account Executives.
• Identify opportunities to improve internal processes, increase efficiency, and enhance the client experience.

Qualifications

• 3-5+ years of experience in media, marketing, advertising, project management, sponsorship activation, or a related field.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills and the ability to work effectively across all levels of an organization.
• Detail-oriented with a commitment to accuracy, accountability, and follow-through.
• Ability to think strategically, solve problems proactively, and execute with excellence.
• Experience developing client-facing presentations and marketing materials.
• Familiarity with broadcast and streaming television, digital media, sponsorships, and integrated marketing campaigns is strongly preferred.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement :

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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