divh2Principal Associate, Brand Sponsorships Experiential Marketing/h2pCapital One is seeking a talented sponsorships and experiential marketing professional to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy. You should have knowledge and experience in executing events and sponsorships sports and entertainment (e.g., music, dining, etc.) based sponsorships are preferred. The candidate will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan execute sponsorship activations and VIP hospitality experiences. The Principal Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies./ppThe Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience to our associates, customers, prospects and the community at large./ppThis job will require periodic travel (approximately 20%)/ph3What Youll Do/h3ulliDevelop strategies and POVs for activations for sponsorships properties, work to influence key stakeholders through presentation/liliLead and support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships/liliSupport the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs/liliManage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines/liliWhere necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team/liliAid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings/liliCommunicate key action items and status reports to internal and external stakeholders/liliCoordinate information sharing amongst internal team and external partners related to event activations/li/ulh3Who You Are/h3pYou want to be an EVIDENCE-BASED MARKETER./pulliYour curiosity is endless. Theres always something else to learn/liliYoure flexible and not afraid of changein fact you welcome the challenge./liliYou share your point of view, but seek out what might be missing and listen./liliYou have big ideas and know the best ones are driven by proof, persistence and patience./liliYoure a storyteller. You simplify the complex and compel your audience to act./liliYou know how to enjoy yourself. While fun isnt mandatory, it certainly seems to follow you./liliYou careabout the work, your team and the customers you serve./li/ulh3Basic Qualifications/h3ulliBachelors Degree or Military experience/liliAt least 3 years of experience in sponsorships and experiential marketing or event planning/liliAt least 3 years of experience in marketing/li/ulh3Preferred Qualifications/h3ulliAt least 4 years of experience in sponsorships and experiential marketing or event planning/liliAt least 4 years of experience in marketing/li/ulpAt this time, Capital One will not sponsor a new applicant for employment authorization for this position./p/div
Principal Associate, Brand Sponsorships Experiential Marketing • Richmond, VA, United States
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