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Tampa Bay Times
Product Manager, Community Publications & Local MediaTampa Bay Times • Tampa, FL, United States
Product Manager, Community Publications & Local Media

Product Manager, Community Publications & Local Media

Tampa Bay Times • Tampa, FL, United States
18 days ago
Job type
  • Full-time
Job description

Product Manager, Community Publications & Local Media

Location: Tampa Bay, FL

The Tampa Bay Times is seeking a strategic and growth-oriented Product Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.

Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.

Key Responsibilities

  • Lead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living products
  • Oversee the integration and performance of all associated digital assets
  • Identify opportunities to evolve products based on audience insights, advertiser needs, and market trends
  • Partner closely with sales leadership and teams to position and promote the product portfolio
  • Develop new revenue-generating opportunities, including special sections, themed content, and community events
  • Support the creation of sales materials, packaging, and go-to-market strategies
  • Contribute as Subject Matter Expert on strategic, audience-based presentations
  • Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026
  • Evaluate new markets, audience segments, and distribution strategies to drive growth
  • Identify and test innovative media products and offerings
  • Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatherings
  • Build relationships with local stakeholders, business leaders, and community organizations
  • Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistency
  • Align internal stakeholders around product priorities, timelines, and performance goals

Qualifications

  • 37+ years of experience in product management, media, publishing, or a related field
  • Strong understanding of print and digital media ecosystems
  • Proven ability to collaborate with sales teams and contribute to revenue growth
  • Experience launching or scaling products, markets, or initiatives
  • Excellent communication, presentation, and stakeholder management skills
  • Entrepreneurial mindset with a passion for local journalism and community engagement

Preferred Qualifications

  • Experience in local media, community publications, or regional advertising markets
  • Familiarity with event-based revenue models and sponsored content
  • Background in audience analytics, CRM tools, or digital product platforms
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Product Manager, Community Publications & Local Media • Tampa, FL, United States

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