Senior Director, Performance Marketing

Performance Marketing Director

mophie is the most trusted name in mobile power a brand built on fifteen years of innovation inside the Apple ecosystem. As a ZAGG brand, mophie is entering an ambitious new chapter: rebuilding direct-to-consumer business from the ground up, deepening relationships with the most passionate Apple users on the planet, and scaling a performance marketing engine that can compete at the highest level. We are headquartered in Salt Lake City and move at startup speed with enterprise resources.

This is a senior leadership role at the center of mophie's DTC growth strategy. You will inherit a live channel portfolio, a real budget, and a mandate to drive measurable, profitable growth across DTC and marketplace channels. Working closely with the CMO, you will help define the team, the tools, and the operating model that scales mophie's performance marketing function while remaining deeply hands-on in the day-to-day execution.

The priorities are clear: define channel-level strategies that ladder up to the overarching DTC strategy, optimize for the right channel mix, and maintain rigorous reporting accuracy at every level. Scale and profitability are the scoreboard.

Channel Strategy & Execution

• Define paid performance strategies across all active channels Marketplace Media, Dotcom Media, Affiliate, and Partnerships with a clear view of how each channel contributes to overall DTC goals.
• Explore emerging and inactive channels (TikTok, Reddit, StackAdapt, Criteo), build data-backed cases for activation or deprioritization, and bring recommendations to leadership.
• Own budget allocation and optimization cadence across the channel portfolio, with a focus on finding and scaling the optimal channel mix.
• Be hands-on in the platforms. You know how to build a campaign, read an auction, and pull a report yourself and you expect the same of your team.

Channel Portfolio Overview

Marketplace Media - Dotcom Media - Affiliate Media - Partnerships

Amazon (US & Canada)Amazon DSPWalmart 1P / 3PWalmart DSS - GoogleBing/MicrosoftMetaSnapTikTokRedditStackAdaptCriteo - The Reward CollectionValuedynamxRakutenCommission Junction (+ smaller affiliates) - Cardlytics

P&L Ownership

• Own a tight performance marketing P&L by channel, with visibility to contribution margin at the SKU level.
• Set and hold CAC, ROAS, and contribution targets per channel and make real-time decisions when campaigns go off-track.
• Partner with Finance and Ecommerce to ensure attribution models accurately reflect the business, not just platform-reported metrics.
• Flag and resolve margin leakage proactively whether it's an inefficient affiliate, a high-ACoS Amazon placement, or a Meta campaign dragging blended ROAS down.

Team Building

• Partner with the CMO to build an in-house performance marketing team starting lean and scaling with the business.
• Play an active role in defining team structure, role requirements, and the balance between in-house capability and agency support.
• Select, manage, and hold accountable external agency and contractor relationships especially for paid channel execution, creative testing, and CRO/landing page optimization.
• Build a team culture of deep channel ownership every person on this team should know their channel cold: the mechanics, the levers, and the numbers. Reporting to leadership means reporting accurate KPIs, not platform-flattering ones.

Measurement & Reporting

• Define the measurement stack: attribution methodology, reporting cadence, and KPI hierarchy from channel-level up to CMO and CEO dashboards.
• Partner with the Director of Analytics to move from last-click to incrementality-based attribution over time.
• Produce weekly and monthly performance recaps that are direct, data-grounded, and decision-oriented not summary documents.

Cross-Functional Collaboration

• Work closely with Product Marketing to align campaign timing, creative briefs, and channel priorities.
• Partner with the Ecommerce team to align landing page strategy and CRO priorities with paid traffic sources.
• Collaborate with Email/SMS to ensure channel sequencing, suppression lists, and lifecycle strategy complement paid acquisition.
• Align with the Amazon team on integrated marketplace strategy media, content, and buy box health.

What We're Looking For

Experience

• 812+ years of performance marketing experience, with at least 5 years in a senior or director-level role.
• Demonstrated success managing performance media across both DTC (Google, Meta) and marketplace (Amazon Ads, DSP) channels ideally simultaneously.
• Hands-on fluency in the platforms you can build a campaign, troubleshoot a feed, and audit an account structure yourself.
• Experience owning a P&L with SKU-level profitability visibility not just impressions and clicks.
• Background in consumer electronics, accessories, or a product category with a short purchase cycle and high SKU count is a strong plus.
• Experience managing and transitioning between in-house teams and agency models.

Skills & Capabilities

• Channel strategy: know when to scale, when to pull back, and when to test something new.
• Financial fluency: CAC, LTV, contribution margin, ROAS you live in these numbers.
• Attribution sophistication: you understand the difference between what platforms claim and what's actually driving revenue.
• Affiliate marketing literacy: you know the difference between a loyalty partner and a mass coupon site and why it matters for brand health.
• Strong written and verbal communication you can brief an agency, present to a CEO, and write a clear Slack message equally well.
• Low ego, high accountability. You take ownership of results, not just effort.

The Intangibles

• You want to build something. You're energized by a real budget and a mandate to grow, and you bring structure to ambiguity rather than waiting for it.
• You are comfortable being the most senior person in the room on performance media and willing to be the one doing the work while the team is being built.
• You treat agency partners as extensions of your team, not as someone else's problem.
• You can move fast without cutting corners on data integrity or brand safety.

How to Apply

This role is based at mophie's headquarters in Salt Lake City, Utah. Candidates must be willing to work on-site in a hybrid model. Remote applications will not be considered for this position.

If you are a data-first operator and performance marketer who wants to help build something that matters we want to hear from you.