PR Manager, Fitness & Sports

PR Manager, Fitness & Sports

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish. Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in public relations, journalism, social media, employee communications, writing, and buzz marketing. We're looking for trailblazing, collaborative professionals from a variety of creative fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! We are currently seeking a PR Manager for Fitness and Sports.

The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables, lead creative initiatives that showcase how Apple's product and service ecosystem helps users live healthier lives, and drive narratives on how our technology supports professional sports teams and organizations. You will also identify and manage issues in fast-moving news cycles, and collaborate with cross-functional stakeholders, third-party partners, and developers. Candidates should have strong media relations skills across fitness, sports, and emerging media, and experience working with a diverse range of creators and audiences in the fitness space. Demonstrated experience managing launches, successful momentum campaigns, and organic creator fitness events is essential.

Responsibilities include cultivating and managing a diverse pool of media and digital creator relationships across the sports, fitness, health, and lifestyle sectors. You will drive strategic planning and execution of external communications for Apple's fitness narrative across product launches, feature announcements, and ongoing PR programs, with a focus on Apple Watch and AirPods. You will create and execute high-impact launch and momentum strategies that keep Apple's wearables and fitness narrative top of mind year-round. You will also concept and lead the execution of press and creator eventsfrom intimate briefings to larger scale experiential creator events that deliver earned results.

Additionally, you will collaborate cross-functionally with Product Marketing, Fitness Technologies, Marcom, and Buzz Marketing to support launch moments and develop integrated momentum strategies. You will drive narratives around the App Store fitness ecosystem, showcasing how third-party developers leverage Apple's platforms to create world-class fitness experiences. You will partner with international PR teams ensuring narratives are culturally relevant and impactful in key markets, and providing counsel on best practices for delivering fitness experiences. You will develop messaging and brief Apple spokespeople for media interviews, press briefings, and speaking opportunities. You will monitor and analyze media coverage and industry trends to provide strategic insights and recommendations to leadership and internal stakeholders. You will deliver work that is on-strategy, on-time, and to Apple's standards, managing multiple complex projects simultaneously in a fast-paced environment. You will challenge the status quo by finding creative new ways to champion the Apple fitness story through emerging platforms and non-traditional media channels.

Minimum qualifications include a minimum of 8 years experience in public relations, either at a PR agency or within a corporate setting. A BS/BA or equivalent experience is required. Experience working in fitness and/or sports communications landscape. Deep knowledge of the sports and fitness landscape is required.

Preferred qualifications include experience in fitness communications, and a passion for the intersection of fitness and technology. Experience working with sports brands, or sporting events is a plus. Proven track record of building and maintaining relationships with fitness and sports journalists, editors, and digital creators. A creative and strategic mindset with an interest in developing and executing new ways of doing things. Strong collaborative skills and demonstrated ability of working effectively within large, cross-functional teams. Experience with developing creative PR campaigns including organic and social-first driving meaningful impact and convening a clear understanding of specific audiences. Ability to handle multiple projects and issues, and thrive in a dynamic, ever-changing environment and adapt quickly to change. Dedicated, self-motivated team player who demonstrates critical thinking. Adept at developing deep internal relationships to help drive communications objectives forward. Excellent written and verbal communication skills, with a sharp attention to detail and project management expertise.

Pay and benefits at Apple include comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.