Marketing Manager

Marketing Manager

Location: Plano, TX Pay Rate: 66.00hr 66.00hr Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Marketing Manager

Top Skills:

• Marketing planning
• Project management
• Marketing analytics

Summary:

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Responsibilities:

• Develop and own the GTM strategy for new monitor product launches, including positioning, messaging, audience segmentation, and channel mix.
• Define launch timelines and milestone plans in collaboration with product marketing and sales teams.
• Lead end-to-end GTM execution, ensuring seamless coordination across all phases from pre-launch through post-launch optimization.
• Develop integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative ensuring consistent messaging and brand experience across all consumer touchpoints.
• Partner with Product Marketing and Sales to identify priority markets, target customer segments, and addressable market opportunities, translating insights into actionable marketing and sales strategies.
• Align GTM plans with channel strategies across retail, e-commerce, and B2B in close partnership with the sales organization.
• Build and maintain a rolling marketing calendar that aligns product launches, promotions, and brand moments.
• Lead the development and execution of breakthrough partner marketing initiatives that cut through the clutter, drive earned visibility, increase customer engagement, and ultimately accelerate sales.
• Evaluate global partnerships under development to assess whether and how to adapt them for local marketing activation.
• Collaborate closely with cross-functional teams including Product Management, Integrated Marketing, and Corporate Marketing to ensure seamless integration of partnership initiatives across all relevant consumer and shopper touchpoints.
• Liaise with partnership marketing teams across lines of business (Mobile, Appliance, etc.) and divisions to uncover collaboration opportunities and leverage the broader organization to maximize value from marketing partners.
• Manage and maintain existing partnerships, ensuring continued alignment with business goals and delivery of measurable results.
• Maintain ongoing relationships with studio, brand, and marketing partners to secure a steady stream of current video, static, and audio assets for use in advertising and marketing.
• Prepare comprehensive performance reports and analyze data to inform future partnership decisions and optimize marketing strategies.
• Manage budget allocation for partnership marketing activities, ensuring cost-effective campaign execution.
• Oversee assigned budget and manage internal procurement and financial processes to ensure project approvals and financial compliance.
• Ensure adherence to all financial, budgeting, forecasting, legal, and compliance processes.
• Serve as the Integrated Marketing Team's primary liaison to Product Marketing, Sales, Corporate Marketing, and other cross-functional partners.
• Align stakeholders around campaign objectives, KPIs, and go-to-market priorities, building consensus and driving clarity across a complex organization.
• Collaborate with external agency and vendor partners to ensure high-quality, on-time, and on-budget campaign delivery.
• Oversee campaign localization and deployment strategies across all relevant consumer channels and markets.
• Manage and track the Monitors marketing budget, including agency fees, media spend, and production costs.
• Champion a test-and-learn culture through structured A/B testing, audience segmentation strategies, and iterative campaign refinement.
• Monitor, analyze, and report on campaign performance against defined KPIs tied to financial outcomes, in-market results, and brand health metrics.
• Leverage data, analytics, and dashboards to continuously optimize campaigns in-flight and generate actionable learnings that inform future strategies.
• Clearly communicate campaign performance, ROI, and strategic recommendations to senior leadership through compelling, data-driven storytelling.

Requirements:

• Bachelor's degree required; MBA preferred.
• 810 years of directly related experience in integrated marketing, product marketing, or campaign management.
• Demonstrated experience leading GTM strategy and integrated campaign execution, ideally within consumer electronics, technology, or a related industry.

Preferred Skills:

• Proven ability to develop and execute multi-channel marketing strategies that drive revenue and market share growth.
• Strong cross-functional leadership skills with experience navigating and influencing within large, matrixed organizations.
• Experience managing agency relationships and collaborating with external creative and media partners.
• Proficiency in marketing analytics, data interpretation, and dashboard reporting; ability to translate data into actionable insights and executive-ready presentations.
• Hands-on experience with A/B testing, campaign performance analysis, and post-campaign reporting.
• Exceptional project management skills with the ability to manage multiple simultaneous initiatives with competing priorities and deadlines.
• Strong written and verbal communication skills; ability to craft compelling narratives and present confidently to senior stakeholders.
• High-energy, solutions-oriented mindset with a bias for action in a fast-paced environment.

Staffmark talent working with this client receive competitive compensation and a great benefits package! Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact. Staffmark is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer.