Tolan is a new product. It's also the leading edge of the most important social shift of the next fifty years: people working out their relationship with AI, and what that does to their relationships with each other.
Your job is to tell two stories. One is Tolan itself, the product and the difference it makes in the lives of the people it serves. The other is bigger, about Tolan the company and where it sits in this larger rethinking of how we relate to AI, and to each other. You'll tell both through an optimistic lens, grounded in evidence. We take a research-driven approach, led by Lily Doyle, and our studies show Tolan measurably reducing users' anxiety and improving their wellbeing.
This role requires balancing prestige narrative-setting with hands-on execution. You'll pitch and partner with existing publications, and build the channels and assets we own ourselves.
Own the narrative
Drive earned media
Build our own media
You've built consumer brands people love, with millennial women at the heart of the audience. You've done it early, at companies without a machine already running, so you know how to make noise without a big budget or a team to lean on. You're senior enough to set the strategy and hands-on enough to write the pitch yourself.
You move easily between earned and owned media. You can land a story in a national outlet and build the channel that tells the next one. And you can point to the proof: specific coverage you placed and specific assets you built, work you led, not just contributed to.
Bonus points if you have your own platform: a Substack, a podcast, an audience that follows your work. The best person for this has built attention from nothing, because they've done it for themselves.
You don't need a traditional comms background. If you're exceptional and you can show it, this role is yours.
Location: SF preferred. Open to remote, with a preference for LA or NYC.
Compensation: competitive salary and meaningful equity, set to experience.
Reports to: CEO.
Head of Media • San Francisco, CA, United States
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