Talent.com
Vertical Careers, Inc.
Senior Brand Manager for large growing retail companyVertical Careers, Inc. • Buena Park, CA, United States
Senior Brand Manager for large growing retail company

Senior Brand Manager for large growing retail company

Vertical Careers, Inc. • Buena Park, CA, United States
18 hours ago
Job type
  • Full-time
Job description

Senior Brand Manager

The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand development, private label innovation, and category differentiation initiatives that enhance the customer experience and support business growth. This position combines consumer insight, product strategy, and cross-functional collaboration to drive impactful merchandising decisions that align with evolving shopper needs. The ideal candidate has experience working in a fast-paced retail or consumer goods environment and excels in turning market data into actionable, brand-forward strategies that improve both performance and perception.

Responsibilities:

  • Lead brand strategy initiatives to strengthen category identity, customer loyalty, and product differentiation within the merchandising portfolio.
  • Drive private label development efforts, collaborating with buyers, suppliers, and internal stakeholders to ensure alignment with brand positioning and business goals.
  • Use consumer insights, market research, and sales data to identify opportunities for innovation, product expansion, and enhanced customer relevance.
  • Partner with the Marketing team on packaging, storytelling, seasonal campaigns, and promotional strategies that reflect brand values.
  • Support merchandising teams in optimizing product selection, presentation, and in-store experience in alignment with brand standards.
  • Establish and maintain brand guidelines for merchandising-led categories, ensuring consistency in quality, messaging, and customer perception.
  • Evaluate vendor proposals and product opportunities through a brand lens to ensure alignment with customer expectations and category vision.
  • Track KPIs related to brand performance, category penetration, customer engagement, and private label sales.
  • Share industry best practices and strategic recommendations to elevate merchandising innovation and operational efficiency.
  • Collaborate cross-functionally with departments such as Store Operations, Marketing, Supply Chain, and Compliance to ensure seamless execution of initiatives.
  • Perform other duties as assigned by management.

Qualifications:

  • A Bachelor's degree in Business, Merchandising, Marketing, or a related field.
  • 6 - 10 years of experience in brand management, product strategy, or category leadership within a retail or consumer packaged goods environment.
  • Demonstrated success in developing or managing private label programs, shopper-focused branding, and merchandising innovation.
  • Bilingual in English and Mandarin is preferred.
  • Familiarity with Asian grocery products, cultural preferences, and market trends is a plus.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Strong negotiation skills for securing optimal contracts and pricing with suppliers.
  • Proficient in analyzing sales data and market trends to inform purchasing decisions and optimize inventory.
  • Experienced in building and maintaining vendor relationships to ensure product quality and timely delivery.
  • Excellent verbal and written communication skills for effective collaboration with suppliers and internal teams.
  • Proven ability to manage multiple projects concurrently, ensuring timely execution of purchasing and merchandising strategies.
Create a job alert for this search

Senior Brand Manager for large growing retail company • Buena Park, CA, United States

Similar jobs

Sr. Brand Marketing Manager

DIN TAI Fung North AmericaArcadia, CA, United States
Full-time

Compensation: $163,500 - $212,500 Annual Salary + Bonus.Location: Hybrid, Din Tai Fung - Restaurant Support Center in Arcadia/Pasadena, California.Din Tai Fung is a globally celebrated, family-owne... Show more

 • Promoted

Work-From-Home Online Product Tester - $45 per hour

Online Consumer Panels AmericaAltadena, California, US
$45.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Consumer Research Panel Member

GL IncAltadena, California
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Market Research Participant

GL IncAltadena, California
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Consumer Opinion Research Participant

GL IncAltadena, California
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Work From Home Professionals - $45 per hour

GL1Altadena, California
$45.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Remote Consumer Feedback Participant

GL IncAltadena, California
$15.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Senior Brand Manager for large growing retail company

Vertical Careers, Inc.Buena Park, CA, United States
Full-time

The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand development, private label innovation, and category differentiation initiatives that enhance the c... Show more

 • Promoted

Online Product Tester

Online Consumer Panels AmericaAltadena, California, US
$25.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Brand Innovation Associate Manager (P1-4999452-1)

Panda Restaurant GroupRosemead, CA, United States
Full-time +1

Brand Innovation Associate Manager.The Brand Innovation Associate Manager is responsible for managing brand innovation activities that drive business impact and bring the brand vision and strategy ... Show more

 • Promoted

District Manager

Big Brand Tire & ServiceRosemead, CA, United States
Full-time

Big Brand Tire & Service has been a trusted name in tire and automotive repair for over 50 years.In the past five years, we've experienced significant growth, bringing several well-known tire brand... Show more

 • Promoted

Work From Home - Product Specialist - $45 per hour

GL1Altadena, California
$45.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Online Consumer Research Participant

GL IncAltadena, California
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Brand Innovation Associate Manager (P1-4999452-1)

Panda ExpressSan Gabriel, CA, United States
Full-time +1

Brand Innovation Associate Manager.The Brand Innovation Associate Manager is responsible for managing brand innovation activities that drive business impact and bring the brand vision and strategy ... Show more

 • Promoted

Vans: Senior Manager, Brand Social

VF CorporationCosta Mesa, CA, United States
Full-time

Senior Manager Of Brand Social.Vans is the original brand rooted in the authentic lifestyle of skateboarding.We are driven by our mission to inspire and empower everyone to live "Off The Wall" emb... Show more

 • Promoted

Remote Consumer Insights Participant

GL IncAltadena, California
$15.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Online Market Research Participant

GL IncAltadena, California
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Work-From-Home Product Beta Tester - $45 per hour

Great LionAltadena, California
$45.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Work-From-Home Product Advisor - $45 per hour

Great LionAltadena, California
$45.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Senior Tax Expert Retail

IntuitMount Wilson, CA, United States
Full-time

Intuit is seeking highly motivated individuals to join our dynamic team as dedicated year-round TurboTax Retail Experts in one of our TurboTax Retail or Flagship locations across the United States.... Show more