Email Strategy & Digital Marketing Manager

Email Strategy & Digital Marketing Manager

The Email Strategy & Digital Marketing Manager will lead email and digital strategies, planning, and execution for Deseret Book. This role requires a creative business strategist who can develop and execute comprehensive email and digital marketing campaigns that connect our faith-based community with meaningful content and products across all channels.

This individual will orchestrate integrated marketing strategies that drive traffic to DeseretBook.com, our retail stores, Bookshelf+ platform, and special events while growing our digital community and deepening customer engagement. They will lead our digital marketing initiatives with a primary focus on email marketing excellence that includes growing the Deseret Book email and SMS list and creating and execute email journey to drive consideration and purchase of Deseret Book offerings.

They will work closely with our marketing, content, and creative teams as well as sales channel owners to ensure they have the information and resources needed to produce and execute email marketing strategies and journeys with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book driving traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+, Deseret Book's digital subscription service.

Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.

Responsibilities include:

• 70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:
• Strategy Development & Execution: Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)
• Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
• Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions
• Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events
• Campaign Management: Lead end-to-end email campaign development from conceptualization to post-campaign analysis
• Partner with creative teams to develop compelling email content that resonates with our faith-based community
• Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance
• Ensure brand consistency and message alignment across all email communications
• Performance Analytics & Optimization: Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution
• Develop comprehensive reporting dashboards to track campaign performance and ROI
• Identify trends and insights to continuously improve email marketing effectiveness
• 15% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
• Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)
• Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives
• Website Optimization: Contribute to website optimization and conversion rate improvement projects
• 15% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:
• Design and execute SMS marketing strategies to complement email campaigns
• Analyze SMS campaign performance and optimize for engagement

Required Skills & Qualifications:

• Bachelor's degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing
• Experience with all different aspects of digital marketing channels, specifically email and SMS marketing
• Experience with building customer segments and journeys
• Ability to learn quickly and apply best practices
• Detail-oriented: Ability to analyze results, prioritize work and organize time
• Strong problem-solving and decision-making skills
• Excellent communication skills, both written and oral
• Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.)
• Self-motivated and great self-manager
• Great team player and works well in a collaborative environment.
• Must be current on market trends and customer needs in conjunction with company mission, brand, and audience

Benefits

• Excellent medical, dental, and life insurance
• 401(k) savings plan with company matching funds
• Company-funded retirement plan
• Merchandise discount
• Discounted UTA Eco pass
• Paid leave and holidays
• Great work environment

Equal Opportunity and Diversity

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.