Content & Social Media Manager (D2C Healthcare Brand)

Social Media & Content Manager

SynergenX | Low T Center is nationally recognized leaders in hormone optimization, weight management, and preventative wellness care. We are seeking a Social Media & Content Manager who can take ownership of our organic social ecosystem; someone who combines creative execution with performance analytics and understands how content drives brand awareness, patient engagement, and lead generation. This is a high-visibility role where your work directly impacts brand growth across a national healthcare brand.

The Social Media & Content Manager will lead the execution and optimization of SynergenX and Low T Center's organic social presence across platforms including: Instagram, Facebook, TikTok, LinkedIn, and X (Twitter). This role blends content strategy, hands-on content creation, analytics, and channel ownership. You will collaborate closely with the Director of Marketing, Creative Manager, and Digital team while owning the day-to-day performance of our social media presence. This is an ideal role for a content professional who enjoys both strategy and execution and wants ownership of a growing national brand's social presence.

What Success Looks Like in the First 6 Months:

• Establish a consistent and strategic content cadence across all major platforms
• Increase audience growth and engagement across social channels
• Launch multiple high-performing short-form video campaigns
• Improve brand engagement and audience interaction metrics
• Deliver insights that influence future marketing strategy and campaigns

Key Responsibilities:

• Develop and execute social media strategies aligned with brand and marketing goals
• Own the day-to-day management of all social media platforms
• Manage posting cadence, scheduling, monitoring, and engagement
• Maintain consistent brand voice across platforms
• Monitor comments, messages, and mentions to build community and trust
• Create and publish short-form video, social posts, captions, and campaigns
• Collaborate with internal creative teams to produce high-quality visual assets
• Translate healthcare topics into engaging content for consumer audiences
• Maintain and execute a structured content calendar tied to campaigns
• Support blog, landing page, and email content as needed
• Track engagement, audience growth, traffic, and conversion metrics
• Utilize platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools
• Analyze performance data to identify opportunities for improvement
• Conduct A/B testing on content formats, messaging, and posting cadence
• Translate analytics into clear insights and recommendations
• Monitor social platform trends, algorithm updates, and emerging content formats
• Test new storytelling approaches and social features
• Identify influencer or collaboration opportunities aligned with brand voice

Required Qualifications:

• 24 years of professional experience managing social media and content for a brand
• Demonstrated ownership of brand social media accounts with measurable growth results
• Experience working with direct-to-consumer brands (healthcare, wellness, consumer, or regulated industries preferred)
• Bachelor's degree in Marketing, Communications, or related field
• Strong writing and storytelling abilities
• Experience with social media management and analytics platforms
• Strong organization and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced, results-driven environment

Tools & Platforms You May Work With:

• Meta Business Suite
• TikTok Creator Tools
• Google Analytics
• Social media management platforms (Sprout Social, Hootsuite, or similar)
• Creative collaboration tools such as Adobe or Canva

Portfolio & Proof of Results (Required): Candidates must include a portfolio or examples of social media accounts they personally managed, including:

• Links to social accounts you managed directly
• Examples of posts, campaigns, or short-form video content
• Performance metrics (engagement, audience growth, traffic, conversions)
• A brief explanation of your role in the strategy and execution

Work Environment: Northwest Houston 249 & Louetta Schedule Structure: Initial Schedule: 4 Days Onsite / 1 Day Remote After 90120 days, hybrid eligibility may be reassessed based on performance, KPIs, and demonstrated success. Candidates must already reside in the Houston area. Relocation assistance is not available.

Compensation & Benefits:

• Competitive salary: up to $85,000
• Medical, Dental, and Vision Insurance
• Paid Time Off + Paid Holidays
• 401(k) options
• Stable and rapidly growing healthcare organization
• High visibility and collaboration with senior marketing leadership
• Opportunity to make a measurable impact on a national brand

Who Thrives Here:

• Builders who enjoy creating and growing brands
• Data-driven creatives who care about measurable impact
• Professionals comfortable operating in regulated industries
• Self-starters who can move from idea ? execution ? optimization

Ready to Apply? Submit your resume and portfolio demonstrating social media growth and measurable content performance.