The Marketing Manager, Health & Wellness will be responsible for developing and executing healthcare professional (HCP) and patient engagement programs that drive branded recommendations and product adoption across the Splenda Health & Wellness portfolio, and potentially other Heartland Food Products Group brands. Our focus is centered on delivering value and gaining adoption among people managing chronic disease states, including diabetes and obesity.
This role will lead integrated engagement initiatives designed to educate healthcare professionals and patients on the benefits of our products through scientific evidence, educational content, digital engagement, and relationship-building programs. Responsibilities include HCP promotions, patient education initiatives, CRM strategy and execution, conference and webinar programs, and digital platform implementation.
The Marketing Manager will execute key marketing initiatives, measure program effectiveness, and identify opportunities to optimize engagement and business results. This position requires a motivated health and wellness marketer focused on driving business growth and collaborating effectively with internal and external partners.
The Marketing Manager reports to the Senior Director of Health & Wellness Marketing and partners closely with external agencies, Brand Marketing, and other cross-functional teams.
Marketing Manager, Health & Wellness • Carmel, IN, United States
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