Job Posting Marketing Manager

Regional Marketing Manager

Apex Service Partners is expanding its marketing team. We are seeking a seasoned Regional Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

The Regional Marketing Manager for the Los Angeles region will play a pivotal role in developing and executing marketing strategies across multiple brands across the Pacific. The Regional Marketing Manager will report directly to the Director of Marketing. The ideal candidate will be a well-rounded marketing professional who thrives in a high-paced environment with a strong focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). This involves spearheading traditional market efforts, assisting with digital execution, reporting on analytics, the execution of marketing campaigns, and more. The ability to effectively prioritize projects and manage a high volume of creative requests is a must for the role. The ability to collaborate effectively with field personnel, including General Managers and Regional Managers, is crucial. Candidate must be a highly driven, motivated, self-starter who absorbs knowledge and builds on it to bring ideas to life.

Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies.
• Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives.
• Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
• Excellent communication and interpersonal skills to collaborate effectively with field personnel.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Experience in Skilled Trades is highly desirable.
• Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
• Relevant experience in planning and managing marketing budgets.
• Position is Hybrid. Candidate must live in the Los Angeles/Southern California Region (2-3 days in office)

Physical Demands

• Stand/Sit: Must be able to remain in stationary position 50% of the time
• May be required to bend, climb (Stairs/Ladder), do repetitive motion, kneel, reach, squat, stand, crawl, walk, and run
• May be required to drive and sit for long periods of time
• Must be able to maneuver up to 25 lb. by lifting, carrying, pushing

What We Offer!

• Up to 2 weeks Paid Vacation
• 401(k) Retirement Plan with company match
• Medical, Dental, Vision (For Employee and Eligible Family Members)
• Company Life Insurance
• Supplemental Life Insurance
• Supplemental AD&D
• Disability (Short Term and Long Term) Insurance
• Critical Illness Insurance
• FSA Flexible Spending Account
• Employee Discounts
• Career growth opportunity
• Employee Referral Bonuses available

PAY TRANSPARENCY: The annual pay opportunity for this role ranges from $90K-$100K DOE. The actual pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands. Other rewards may include incentive plan opportunities and annual bonus eligibility.

We provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). A candidate's salary history will not be used in compensation decisions. Please note that the compensation information is a good faith estimate for this position. It assumes a rate based on location and experience.

Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.