The VP, Omni Channel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.
The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growthturning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.
A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined testlearnscale culture that enables continuous optimization and confident investment decisions.
Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children's hospitals Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.
Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.
Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.
Learn more at Nemours.org.
Job Identification 18724
Job Category Marketing and Communications
Degree Level Master's Degree
Job Schedule Full time
Locations 1600 Rockland Road, Wilmington, DE, 19803, US (On-site)
Vice President, Omni Channel Marketing - Nemours Children's Health • Jacksonville, FL, United States
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