Associate Brand Manager

Brand Manager Role

The Brand Manager role contributes to Hasbro's mission by delivering high-quality work that supports brand, product, and operational excellence across global teams.

Key Responsibilities:

• Execute core responsibilities with accuracy and timeliness; collaborate cross-functionally to resolve issues and improve processes.
• Maintain documentation and data integrity; communicate status and risks to stakeholders.

Qualifications:

• Strong organization, communication, and problem-solving skills; proficiency with relevant tools and systems.
• Ability to manage multiple priorities and deliver consistent results.

A Day in the Life of an Associate Brand Manager:

You'll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams. Day to day, you'll:

• Support the development of global product strategies and line plans, from early concept through launch.
• Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
• Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
• Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
• Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
• Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
• Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
• Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
• Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.

What You'll Bring:

• 3 years of experience in brand, product, strategy, consumer goods, or a related field.
• Bachelor's degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).
• Experience with product development processes, line planning, forecasting, sales collaboration.
• Comfort working with data and insightsable to connect quantitative and qualitative inputs into clear recommendations.
• Strong organizational and project management skills; comfortable juggling multiple workstreams.
• A strong interest in product development, consumer behavior, and portfolio strategy.
• Clear, confident communicator who can influence cross-functional partners.
• Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
• Proficiency in Microsoft PowerPoint and Excel.
• Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development.

For top 3 qualities: 1) detail-oriented 2) self sufficient problem-solver 3) ability to work with ambiguity in a fast-paced, ever-changing environment.

The role can be hybrid, 3 days on site.