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Tanvex BioPharma Inc
Digital Marketing ManagerTanvex BioPharma Inc • San Diego, CA, United States
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Digital Marketing Manager

Digital Marketing Manager

Tanvex BioPharma Inc • San Diego, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Digital Marketing Manager

The Digital Marketing Manager is a growth-oriented role that will evolve into a strategic marketing leadership position. You will work closely with the CCO and leadership team to shape our go-to-market strategy while executing high-impact marketing programs today.

Job Responsibilities

Essential Functions:

  • Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale.
  • Translate scientific and technical capabilities into compelling marketing narratives.
  • Support customer communications initiatives with strategic messaging and materials.
  • Marketing intelligence and data
  • Analyze companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers)
  • Competitive analysis, both existing and emerging
  • Draws data from both internal BD data sources (e.g. SFDC) and external industry sources.
  • Works with CCO to inform key strategic decisions during the 5-year LRP process
  • Keeps CCO and LT informed on marketing trends real time

Sales Enablement:

  • Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
  • Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
  • Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel.

Events & Conferences:

  • Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis.
  • Represent the company onsite, supporting business development and technical teams.
  • Set up internal procedures to support conference support from the site.

Analytics & Optimization:

  • Track key performance indicators (KPIs) and marketing ROI.
  • Regularly report insights and recommendations to optimize spend and impact.

Digital & Content Marketing:

  • Oversee digital presence, including website, SEO/SEM, social media, and email marketing.
  • Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc.
  • Coordinate with external digital/creative agency partners
  • Supplemental responsibilities
  • Other duties as assigned

Requirements:

Job Requirements Education and Experience:

  • 5+ years of marketing experience, preferably in B2B life sciences, biotech, or CDMO environments.

Knowledge, Skills and Abilities:

  • Extraverted in the sense of external orientation into the biotech markets
  • Hands-on experience in digital marketing, content creation, and event planning.
  • Ability to translate complex scientific/technical content into compelling marketing assets.
  • Strong project management and organizational skills.
  • Excellent communication skills written, visual, and interpersonal.
  • Collaborative mindset with the confidence to lead initiatives and influence stakeholders.
  • Collaboration with Bora Pharmaceuticals and external marketing team
  • Experience working with biotech/biopharma clients or stakeholders.
  • Exposure to CRM and marketing automation platforms (HubSpot, Mailchimp, Salesforce, etc.).
  • Familiarity with regulatory and compliance considerations in biotech marketing.

Work Environment/Physical Demands/Safety Considerations:

  • Preference for local San Diego candidates; remote eligible
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Digital Marketing Manager • San Diego, CA, United States

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