Marketing Manager

Marketing Manager

The IRONMAN Foundation is a global 501(c)(3) nonprofit organization dedicated to creating positive, tangible change in race communities through grant funding and volunteerism. We partner with local nonprofit organizations across the world to leave lasting impact long after race day by supporting community-driven initiatives that improve access to athletics, health, education, and community resources. Since 2003, the Foundation has provided more than $60 million in charitable giveback to over 10,000 organizations in more than 75 race communities worldwide.

We are athletes, volunteers, and givers united in our belief that service through sport and commitment to community can transform lives. Our work spans grant programs such as community grants, volunteerism grants, youth empowerment initiatives. Through programs like TEAM IMF, Your Journey, Your Cause, Swim Ready, Bikes for Kids, and more, athletes and supporters connect their athletic journey with charitable impact.

The IRONMAN Foundation operates as the charitable arm of The IRONMAN Group, the world-leading endurance sports organization behind the IRONMAN and IRONMAN 70.3 race series and other global running and multisport brands. Through this partnership, the Foundation leverages the reach and community of IRONMAN events to create meaningful philanthropic impact in race communities around the world. Together, they link athletes, volunteers, and supporters to give back through grant funding, volunteer service, and inclusive programs that extend IRONMAN's mission beyond the finish line.

Mission: Create positive, tangible change in race communities through grant funding and volunteerism.

The Marketing Manager is responsible for developing and executing strategic marketing and communications initiatives that advance the organization's mission, increase awareness, and drive engagement across key audiences including donors, volunteers, partners, and the broader community. This role blends strategic planning with hands-on execution and works closely with leadership, programs, and development teams.

Marketing Strategy & Brand

• Develop and implement integrated marketing and communications strategies aligned with the organization's mission and goals.
• Protect and strengthen the organization's brand across all channels.
• Ensure consistent messaging, tone, and visual identity.
• Aligning with IRONMAN Marketing schedule and resources for consistent support and collaboration.
• Manage the marketing collateral and supplies at the IRONMAN Foundation's Tampa office location (maintaining organization of office and storage facilities, shipping of supplies for marketing activations at events).

Digital & Content Marketing

• Oversee and create content across digital platforms (website, email, social media, blogs, digital campaigns, video).
• Manage editorial calendars and content pipelines.
• Optimize digital presence to increase awareness, engagement, and conversions.
• Consistently implement industry best practices and updates across digital platforms.
• Management of website and social media accounts, including paid media.

Campaigns & Fundraising Support

• Collaborate with development teams to support fundraising, donor stewardship, and advocacy campaigns.
• Create and execute marketing assets for events, giving campaigns, and initiatives.
• Track and report on campaign performance.
• Management of marketing database and updates for communications.

Community Engagement & PR

• Support community outreach, partnerships, and media relations efforts.
• Develop press materials, newsletters, and stakeholder communications.
• Coordinate speaking opportunities, community events, and promotional efforts.
• Lead onsite race week presence and engagement.
• Attend relevant events and activities to represent the company and build strong relationships with key community members.

Analytics & Reporting

• Monitor performance metrics across channels (email, web, social, campaigns).
• Use insights and data to refine strategy and improve results.
• Prepare clear, concise reports for leadership and board audiences.

Collaboration & Vendor Management

• Work cross-functionally with programs, operations, and leadership.
• Manage external vendors, designers, agencies, or freelancers as needed.

Qualifications

Required

• Ability to work weekends, evenings and non-traditional hours.
• Ability to travel 25%+ of the time.
• Ability to lift 25 lbs+.
• Ability to work in a fast paced, collaborative team environment.
• 5+ years of marketing or communications experience, preferably in a non-profit or mission-driven organization.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven experience developing and executing integrated marketing campaigns.
• Strong writing, storytelling, and editing skills.
• Proficiency with digital marketing tools (CRM/email platforms, CMS, social media, and analytics tools).
• Ability to manage multiple projects with competing priorities.

Preferred

• Experience supporting fundraising, advocacy, or membership based initiatives.
• Familiarity with donor communications and stewardship strategies.
• Experience in Canva, Adobe Suite, Microsoft Office, Constant Contact.
• Hands-on experience across CRM/email marketing, paid media, social, content, and experiential marketing.
• The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of the activities.

Core Competencies

• Mission-driven and values-oriented mindset
• Strategic thinker with strong attention to detail
• Collaborative and relationship-focused
• Comfortable operating in a fast-paced, resource-conscious environment
• Data-informed and results-oriented

What We Offer

• Opportunity to make a meaningful impact.
• Collaborative, purpose-driven culture.
• Competitive non-profit compensation and benefits.
• Professional development opportunities.

The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.