CRM Manager

CRM Manager

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Summary: As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign workstream for our Professional audience while playing a pivotal role in scaling our overarching Consumer (CCX) & Professional (PCX) Growth & Intelligence program. Reporting to the Sr. Director, DTC & Consumer Engagement, you will manage the Professional workstream while contributing to a broader enterprise growth strategy. Together, you will identify and activate synergies between professional and consumer audiencesdriving advocacy, unified brand loyalty, and increased lifetime value in direct support of the company's 2030 vision.

Responsibilities:

• Campaign Lifecycle Management: Take care of the planning, execution, and optimization of Professional audience touchpoints in email.
• Journey Development: Support in the development of end-to-end professional journeys, including onboarding, clinical education, retention, and re-engagement tracks in collaboration with the Professional Marketing team.
• Stakeholder Collaboration: Engage with the Professional Marketing team, while coordinating with key stakeholders across Legal, Regulatory, Global Technology, and Global Enterprise Oral Care to ensure alignment.
• Agency Management: Serve as the day-to-today point of contact for external agency partners. Manage workflows, briefs, and timelines to ensure high-quality delivery, on-time execution, and budget alignment.
• Intelligence & Personalization: Support the Sr. Manager in leveraging first-party data to build sophisticated segmentation models and personalized activation programs that resonate with dental professionals.
• Performance Tracking: Monitor program health and provide data-driven insights. Contribute to refining tactics to improve engagement and ensure CRM programs evolve alongside business needs.
• Cross-Channel Synergy: Support the Sr. Manager to tackle opportunities where professional advocacy can drive consumer acquisition, creating pathways between the professional and consumer audiences.
• CDP Migration Project Lead: Serve as the primary business owner and POC for the migration of professional data into Data Cloud. Direct the strategic execution of agencies and technical teams to ensure purchase-based segmentation use cases are met, while collaborating with CCX and B2B leadership for oversight to harmonize data models and resolve legacy integration friction.
• Tech Stack Optimization: Partner with Global Technology and agencies to navigate technical constraints and leverage our CRM platforms (e.g., Salesforce Marketing Cloud, Data Cloud) effectively to support engagement goals.

Required Qualifications:

• Education: Minimum of Bachelor's Degree
• Experience: 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation, ideally within a complex or high-volume environment.

Compensation and Benefits Salary Range $96,000.00 - $137,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws.

Our Commitment to Inclusion Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.