Responsible for managing all aspects of the department's marketing, including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Directs all daily marketing operations, including providing direct oversight of the establishment and implementation of marketing initiatives.
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Director of Patient Care Services/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer, and patient perceptions of Self-Help Homecare & Hospice as a high-quality provider of services.
Provides leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Self-Help Homecare & Hospice markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Self-Help Homecare & Hospice.
Monitors and reports cost effectiveness of marketing efforts.
Bachelor's degree in Marketing, Business Administration, or related field, Masters degree preferred.
At least three (3) years of experience in health care marketing management, preferably in hospice care operations.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management
Demonstrates good communication skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
Self-Help for the Elderly is an Equal Employment Opportunity/Affirmation Action Employer and we welcome diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, age, national origin, sexual orientation, disability, protected veteran status or any other characteristics protected by law. We participate in E-Verify.
Qualified applicants with criminal history will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We may provide reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application or hiring process, please call (415) 677-7600 for special assistance.
Manager of Provider Relations • San Francisco, CA, United States
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