Director, Media Strategy Champs

Director, Media Strategy

As the Director, Media Strategy, you will lead the development and execution of full-funnel, data-driven media strategies across the Champs banner. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across these banners in North America.

Responsibilities

Global Media Strategy & Execution

• Lead the development and implementation of integrated media strategies for Champs.
• Own the media budget for Champs, ensuring optimal allocation and ROI across the entire funnel.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.

Audience & Data-Driven Planning

• Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
• Partner with the digital teams to track KPIs, triangulate performance, and refine strategies in real time.
• Champion an audience-first approach to planning, activation, and measurement.

Cross-Functional & Agency Leadership

• Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
• Manage media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
• Collaborate with in-house and external partners to ensure seamless execution of 360 campaigns.

Innovation & Future Readiness

• Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
• Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement.
• Lead media transformation initiatives that enhance agility, efficiency, and impact.
• Uncover and unlock incremental business value through media partnerships.

Team Leadership & Influence

• Lead and mentor a high-performing media team, fostering a culture of collaboration, creativity, and accountability.
• Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
• Present media performance and strategic recommendations to executive stakeholders with clarity and influence.

Qualifications

10+ years of experience in global media strategy, planning, and investmentideally in retail or high-growth consumer categories. Experience in matrixed, multinational organizations with a proven ability to drive operational transformation. Proven success leading full-funnel media campaigns across multiple banners/brands. Deep knowledge of traditional, digital, and emerging media platforms. Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM. Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment. Exceptional leadership, communication, and stakeholder management skills. A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $150,000-$170,000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups