Vans: Senior Manager, Brand Social

Senior Manager Of Brand Social

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off The Wall," Vans just may be the place for you.

The Senior Manager of Brand Social at Vans will lead the global social media strategy, ensuring alignment with brand and business objectives. This role involves developing robust channel strategies, integrating gaming and interactive entertainment, and overseeing content and community management. The position requires cross-functional collaboration with various teams to drive cohesive storytelling and omnichannel consumer experiences, while leveraging data-driven insights to optimize performance and innovate Vans' social presence.

Social Media Leadership:

• Define and execute Vans' global social media strategy, ensuring alignment with brand and business objectives.
• Lead the evolution of Vans' social presence across all platforms, balancing brand storytelling, community engagement, and performance marketing.
• Serve as the key point of contact for global and regional teams, ensuring seamless execution of social-first initiatives.

Strategic Channel & Gaming Integration:

• Develop a robust channel strategy that optimizes platform roles, audience segmentation, and content formats.
• Identify and leverage opportunities in gaming and interactive entertainment to expand Vans' presence in digital culture.
• Explore partnerships with gaming platforms to engage new and existing audiences authentically.

Content & Community Management:

• Oversee content strategy and execution across all social channels, ensuring a balance between heritage, product storytelling, gaming culture, and cultural relevance.
• Champion a community-first approach, fostering engagement with Vans' core audience, athletes, gamers, and creators.
• Lead best practices for real-time engagement, UGC, influencer collaborations, and gaming activations.

Cross-Functional Collaboration:

• Partner with global marketing, action sports, brand creative, gaming, and regional teams to integrate social media into broader brand campaigns and activations.
• Work closely with PR, retail, gaming partnerships, and e-commerce to drive cohesive storytelling and omnichannel consumer experiences.

Performance & Innovation:

• Leverage data-driven insights to optimize content performance, engagement, and channel growth.
• Partner with analytics teams to track and report on social media effectiveness, using findings to refine strategy.
• Experiment with emerging formats, tools, gaming activations, and partnerships to push Vans' social presence forward in new and unexpected ways.

What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements. The foundation skills you will need in this position are:

• Experience in leading global social media accounts and strategy, preferably for lifestyle, fashion, or global retail brands
• Strong track record of developing and implementing impactful social media strategies and campaigns.
• Exceptional communication skills and a creative mindset to inspire innovative solutions.
• Understanding of data analytics and ability to use insights to refine strategies.
• Experience identifying and leveraging opportunities in gaming and interactive entertainment to expand brand presence in digital culture.
• Deep passion and knowledge of sneaker culture, action sports, and street style.
• Proven experience in social media management and community building.
• Experience managing agency relationships and cross-functional collaboration.

There are also a few skills that are not required but preferred:

• Bachelor's degree in Marketing, Communications, or a related field.

Now WE have a question for YOU. Are you in? R-20250522-0018