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Digitas North America
Manager, ProgrammaticDigitas North America • Atlanta, GA, United States
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Manager, Programmatic

Manager, Programmatic

Digitas North America • Atlanta, GA, United States
13 days ago
Salary
$120,159.00 yearly
Job type
  • Full-time
Job description

Programmatic Manager

Informed by data, our passionate team strives to deliver hero moments for our clients' brands in the final mile of the retail customer journey. We're looking for a Programmatic Manager. Programmatic and/or biddable media experience on Walmart Connect and Amazon DSP is required. Candidates without this experience will not be considered. Candidates must reside in a commutable distance to our Atlanta, Chicago or New York office.

Primary Responsibilities:

  • Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP.
  • Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP.
  • Provide training and troubleshooting to the rest of the team on this platform.
  • Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack.
  • Keep current on Amazon display/DSP innovations and new features.
  • Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
  • Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams.
  • Report back on campaign performance.
  • Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
  • Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
  • Proactively communicate with Director and team. Proactive communication is especially important in today's world of remote work.
  • Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
  • Management of program trackers and timelines.
  • Management of vendor partners.

Skillsets Required:

  • Ability to proactively organize and prioritize workload to manage timelines and deliverables.
  • Extremely high attention to detail.
  • Sound decision-making skills based on industry, agency, and client knowledge.
  • Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required.
  • Experience on The Trade Desk and/or DV360 is a plus. Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.)
  • Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required.
  • Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables.
  • Collaborative with willingness to listen and learn.
  • Comfortable with proactive communication via email, Teams and phone calls.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually.

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Manager, Programmatic • Atlanta, GA, United States

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