Advertiser Enablement Manager, Global Accounts

Advertiser Enablement Manager, Global Accounts

Location: San Jose

Employment Type: Regular

Job Code: A82916A

Responsibilities

We are seeking a Senior Advertiser Enablement Manager to join the Global Monetization Product & Technology (GMPT) team. This role will serve as a strategic partner to TikTok's Global Business Solutions organization, helping the world's largest advertisers leverage TikTok's creator ecosystem, content solutions, and emerging advertising products to drive business growth at scale. As the Advertiser Enablement lead for Global Accounts, you will partner closely with senior sales leadership, product teams, regional stakeholders, and executive client contacts to accelerate adoption of TikTok's creator and content solutions across international markets. You will act as a trusted advisor to some of TikTok's most strategic advertisers, helping shape global creator strategies, unlock revenue opportunities, and influence product direction through market feedback and industry expertise. This role requires exceptional executive presence, strong business acumen, and the ability to navigate complex global organizations while driving alignment across multiple regions and stakeholders.

• Global Advertiser Strategy & Executive Partnership
• Serve as the primary Advertiser Enablement partner for a portfolio of strategic global advertisers and agencies.
• Build trusted relationships with senior marketing leaders, global media decision makers, and executive stakeholders.
• Consult advertisers on leveraging TikTok's creator ecosystem and content solutions across international markets.
• Participate in executive business reviews, annual planning discussions, and strategic client engagements.
• Revenue Growth & Business Impact
• Partner with Global Sales leadership to identify and accelerate creator-led revenue opportunities.
• Influence advertiser investment strategies through data-driven recommendations and thought leadership.
• Support global account planning and multi-market expansion opportunities.
• Drive adoption of emerging products and solutions across large-scale advertiser portfolios.
• Global Program Leadership
• Develop scalable enablement frameworks, playbooks, and best practices that can be leveraged across regions.
• Identify industry trends, market opportunities, and advertiser needs to inform go-to-market strategies.
• Lead global workshops, client trainings, and executive briefings.
• Share market intelligence and advertiser feedback to help shape future product strategy and roadmap discussions.
• Cross-Functional Leadership
• Partner closely with Product, Product Marketing, Creator Partnerships, Operations, Legal, Finance, and regional business teams.
• Drive alignment across North America, EMEA, LATAM, and APAC stakeholders.
• Influence without authority across complex cross-functional organizations.
• Act as a voice of the advertiser during product development and commercialization discussions.
• Industry Thought Leadership
• Represent TikTok at industry events, client summits, and executive forums.
• Establish credibility as a subject matter expert in creator marketing, content strategy, and digital advertising innovation.
• Develop executive-ready insights, recommendations, and business cases that influence advertiser investment decisions.

Qualifications

Minimum Qualifications

• 5+ years of experience in digital advertising, marketing, creator partnerships, consulting, account strategy, product marketing, or related fields.
• Experience managing complex enterprise-level client relationships and executive stakeholder engagements.
• Proven track record of driving revenue growth, product adoption, or strategic business outcomes.
• Experience influencing cross-functional teams across multiple organizations and levels of seniority.
• Exceptional communication, presentation, and executive storytelling skills.
• Strong analytical and strategic problem-solving abilities.
• Demonstrated ability to operate effectively in fast-paced, highly matrixed environments.

Preferred Qualifications

• Experience supporting global advertisers, multinational brands, or international agency holding companies.
• Experience leading multi-market initiatives or global go-to-market programs.
• Deep understanding of creator marketing, influencer ecosystems, and social advertising solutions.
• Experience partnering with Product and GTM teams to influence commercialization strategies.
• Familiarity with TikTok advertising products and creator solutions.
• Experience presenting to C-suite executives and senior marketing leaders.
• Experience working across multiple regions, cultures, and business environments.

Job Information

For Pay TransparencyCompensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $288000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at