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The People Brand
Director of MarketingThe People Brand • Costa Mesa, CA, United States
Director of Marketing

Director of Marketing

The People Brand • Costa Mesa, CA, United States
1 day ago
Salary
$150,000.00–$160,000.00 yearly
Job type
  • Full-time
Job description

Marketing Director

$150,000 - $160,000 a year

The Opportunity: As the business continues to grow, we are seeking a marketing leader who can strengthen retail and wholesale marketing efforts, expand community engagement, optimize marketing investments, and increase brand presence within key growth markets. This role will play a critical part in connecting brand storytelling with commercial performance while helping shape the next chapter of growth.

The Role: The Director of Marketing is a commercial leader responsible for connecting brand strategy to execution in market. The brand has a strong creative DNA led by its founding team, and this role is designed for someone who can ensure that creative reaches the right consumer, at the right moment, through the right channels. This leader will own GTM strategy, Channel Marketing, PR, Ambassador Strategy, Partnership Marketing, and Marketing Planning while partnering closely with the creative team, sales organization, and executive leadership to translate brand vision and storytelling into strategic marketing programs, retail activations, partnerships, and measurable business results. While close partnership with the eCommerce team is essential, ownership of eCommerce marketing, site performance, and digital commerce falls outside the scope of this role.

What You Will Own:

  • GTM Planning & Campaign Strategy
  • Wholesale, Trade & Retail Marketing
  • Regional & Community Marketing
  • Ambassador, Partnership & PR Strategy
  • Brand Marketing Infrastructure
  • Team Leadership

Ideal Candidate: The ideal candidate combines cultural credibility with strong commercial marketing expertise and exceptional relationship building skills. They understand how to authentically connect with consumers, retailers, ambassadors, and industry partners while driving measurable business results. They are equally comfortable developing strategic marketing plans, supporting wholesale growth, leading grassroots initiatives, evaluating marketing investments, and building community engagement programs. They thrive in entrepreneurial environments and enjoy balancing strategic leadership with hands on execution.

What We're Looking For:

  • 5+ years of marketing leadership experience within lifestyle, outdoor, action sports, or adjacent consumer categories.
  • Proven ability to grow brand reach while driving measurable business results.
  • Strong wholesale, trade marketing, retail marketing, and field marketing experience.
  • Experience developing regional marketing strategies and localized activation programs.
  • Deep understanding of retail landscapes, consumer behavior, and community engagement.
  • Experience managing and developing teams.
  • Strategically sharp, commercially minded, data literate, and highly collaborative.
  • High EQ and the ability to work effectively alongside founder led organizations.
  • Self directed, resourceful, and comfortable operating in a fast moving entrepreneurial environment.
  • Passion for lifestyle, outdoor, or enthusiast driven brands strongly preferred.
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Director of Marketing • Costa Mesa, CA, United States

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