Brand and Content Senior Manager

Senior Manager, Brand And Content

At OrthoFi, we're not just another player in the orthodontic industry we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

This role is hybrid, based in our Denver office, with a presence 2 days a week.

The Opportunity

This role leads the strategy, execution, and evolution of how OrthoFi shows up in market.

The Senior Manager, Brand and Content owns messaging, voice, brand consistency, thought leadership, and content strategy across the business, with an emphasis on strategic planning, executive visibility, and market authority.

They will position OrthoFi as a trusted, credible partner in orthodontics by building authority through strong storytelling, compelling content, executive thought leadership, and strategic brand programs.

This person will lead content, organic social, executive thought leadership, speaking engagement support, video and reel production, and creative agency management while also driving broader strategic alignment across leadership, product, sales, and customer teams.

They will ensure every touchpoint, from a keynote deck to a LinkedIn post to a customer story, strengthens trust, clarity, and market authority.

This role will own:

Brand Voice, Governance, and Positioning

• Develop and evolve core messaging across products, segments, and personas
• Ensure brand and messaging adherence across campaigns, sales materials, product marketing, customer communications, and executive visibility
• Partner with product and sales to refine positioning based on market feedback
• Build OrthoFi's authority and trust in market through strategic storytelling, proof points, and differentiated positioning
• Lead brand strategy and narrative architecture across the full portfolio, ensuring alignment across OrthoFi, OrthoBanc, and AcceptCare
• Develop strategy to position OrthoFi as a trusted, credible partner through thought leadership, bylines, awards, PR opportunities, and strong market presence
• Influence executive and leadership alignment on positioning decisions, messaging priorities, and market differentiation
• Act as the primary strategic advisor to leadership on brand reputation, market positioning, and executive visibility

Content and Editorial

• Develop long-form content including blogs, customer stories, ebooks, guides, reports, and strategic campaign content
• Manage the editorial calendar aligned to business priorities, campaigns, and market opportunities
• Develop content that supports demand generation, SEO, sales enablement, and customer trust
• Maximize the reach of content and thought leadership through strong distribution strategy and content repurposing
• Lead video and reel production for thought leadership, organic social, webinars, customer stories, and brand storytelling
• Develop concepts, scripts, and creative direction for short-form and long-form video content
• Set editorial strategy and content priorities across the business, ensuring content aligns to pipeline goals, market opportunities, and executive visibility priorities
• Own strategic content planning for major launches, events, and company-level initiatives
• Build annual brand, content, and thought leadership strategy aligned to company growth goals and go-to-market priorities

Executive Thought Leadership and Organic Social

• Own CEO thought leadership strategy across both social and editorial channels
• Own organic social strategy as a distribution channel for content and brand storytelling
• Support speaking engagements and webinars through presentation development, messaging, and executive prep
• Build decks and presentation narratives for speaking engagements, webinars, and executive presentations
• Manage executive visibility through LinkedIn strategy, ghostwriting, bylines, and contributed content
• Expand thought leadership strategy beyond the CEO to support broader leadership visibility where valuable
• Drive strategic speaking opportunities, industry influence, and authority-building programs across the executive team

Creative & Agency Management

• Own both execution and agency leadership, creating content directly while guiding external partners to deliver high-quality, on-brand work
• Provide direction and feedback to elevate creative output
• Ensure projects are delivered on time and within budget
• Lead agency strategy, partner evaluation, and resource planning to improve output, efficiency, and scale
• Establish stronger creative processes and operational standards across content, design, and production workflows
• Own content and brand investment planning, including agency budgets, production spend, and resource allocation decisions

Cross-Functional Partnership and Performance

• Partner with demand generation, events, and enablement to ensure content supports campaigns and pipeline goals
• Support sales with strong, on-brand materials and narratives
• Collaborate with product marketing to align product and segment messaging
• Work with customer teams to ensure a consistent brand experience post-sale
• Serve as the strategic brand lead across the organization, influencing priorities across leadership, product, sales, customer success, and growth
• Help shape broader go-to-market strategy by ensuring messaging, authority, and brand trust are embedded across all revenue motions
• Define and measure success across content, executive visibility, and brand programs using engagement, influence, pipeline contribution, and market authority metrics
• Report brand performance and recommendations to executive leadership

What You Bring:

• 6+ years of experience in B2B marketing, content marketing, brand strategy, communications, product marketing, or related disciplines
• Proven experience building and scaling content and thought leadership programs that support business growth, brand awareness, and pipeline generation
• Strong background in messaging development, positioning, narrative creation, and brand strategy
• Experience partnering directly with executive leadership and serving as a trusted advisor on messaging, reputation, and market positioning
• Demonstrated success developing executive thought leadership programs, including LinkedIn strategy, bylines, speaking engagements, media opportunities, and ghostwriting
• Exceptional writing, editing, storytelling, and content development skills with the ability to translate complex concepts into clear, compelling narratives
• Experience creating content across multiple formats including blogs, reports, customer stories, webinars, presentations, videos, social content, and sales enablement materials
• Strong understanding of content performance, SEO, audience engagement, and content distribution strategies
• Experience managing creative agencies, freelance resources, and external partners while maintaining high quality standards and budget accountability
• Proven ability to lead cross-functional initiatives and influence stakeholders across executive leadership, sales, product, customer success, and marketing teams
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Experience developing annual content, brand, and thought leadership strategies aligned to business objectives and go-to-market priorities
• Analytical mindset with the ability to measure content and brand performance and translate insights into actionable recommendations
• Experience managing agency relationships, and resource planning
• Ability to balance strategic thinking with hands-on execution

Even Better If:

• Experience supporting multi-product or portfolio brands
• Experience in private equity-backed